Articles by Chip Reeves
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Guest Articles
Wednesday
November 2
2011Housing Series: Why Dow Corning Sends Employees to Serve BoP Projects around the World
What would happen if major global companies sent their employees to work with people in emerging economies for weeks at a time to get to know their cultures, needs and daily patterns of life? Not as "poverty tourism," but rather part of a strategy to see all that is happening and and then to think how that translates to product innovations.
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