Cristina Yoshida Fernandes and Guilherme Ralisch
Mercado de Impacto



Cristina Yoshida is co-founder of the blog Mercado de Impacto, which looks to offer a greater dialogue and collaboration platform for people involved in social businesses.


She has a bachelor’s degree in marketing and advertising through ESPM (Brazil) and master’s degrees in Third Sector Organization Administration through FGV (Brazil) and in Globalization and Culture through FESPSP (Brazil). After eight years of experience in private social investment and social projects, Cristina left her position as coordinator of Itaú Social’s Mobilização Social sector and travelled to India through a fellowship program with Villgro Innovations Foundation, a social business incubator focused in rural base of the pyramid innovation.




Guilherme Ralisch is co-founder of the Mercado de Impacto blog. With a bachelor’s degree in administration through FEA-RP (Brazil), Guilherme believes in the potential – and responsibility – that businesses have in generating social development. In search of experience in the Social Businesses area, he travelled to India, where he currently works for Drishtee (, a hybrid organization focused in the development of rural communities.


Posts by Cristina Yoshida Fernandes and Guilherme Ralisch