Articles by Grant Tudor
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Friday
December 9
2011Peddling Poor Products to the Poor: What’s Our Responsibility?
Non-communicable diseases like diabetes and heart disease are now the biggest worldwide killers, surpassing infectious diseases like HIV, malaria and tuberculosis. As large businesses like Nestl? deepen their engagement in low-income markets, increasing sales of both beneficial and deleterious products to the poor, what is our responsibility?
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Guest Articles
Monday
November 7
2011NextThought Monday: When Mass Marketing Meets Global Health, the Case of Lifebuoy Soap
While the UN continues to fall well short of its Millennium Development Goals and aid agencies pour ever-more money into hygiene aid programs, Lifebuoy is taking a very different approach. The Unilever brand recently launched an effort to globalize its hand washing campaign, marketing its way towards the one billion benchmark.
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- Health Care
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Thursday
October 20
2011The Age of Big Data
Where should we build the next road? Can we predict where disease will spread to next? Many disciplines tackle these issues in their own, disparate ways. But according to Nathan Eagle, featured speaker at Columbia Social Enterprise Conference, we’ve entered a new era where that might not always be the case - all thanks to mobile phone data.
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- Technology
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Guest Articles
Wednesday
October 5
2011Reaching the Next Billion Through Mobile
As a preview to this week?s Columbia Social Enterprise Conference, I had the pleasure of speaking with mobile technology innovator Nathan Eagle, co-founder and CEO of Jana. Currently generating revenue in over 50 countries, Jana (Sanskrit for ?people?) enables global organizations to directly engage with BoP consumers through mobile phones.
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- Social Enterprise, Technology
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Tuesday
September 13
2011Sisi ni Amani: An Experiment in Marketing Peace
At the BoP, we use marketing for lots of things. We market products like shampoo sachets and fertilizers, pay-per-use toilets and private ambulances; and we even market behaviors like ’send your child to school’ and ’don’t have unprotected sex.’ We rely heavily on the power of marketing. But how far could we take it? Could we market, say, peace?
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Monday
August 8
2011NexThought Monday: Beyond Slogans – Relevant Communications to Fight HIV
Sometimes, slogans work wonders. IBM is building a Smarter Planet - and expanding its market potential by upwards of 40 percent globally, thanks to the campaign. Just Do It stole a quarter of the U.S. sports-shoe category for Nike in its first decade. But sometimes, slogans are really, really dangerous.
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Friday
July 8
2011Making the Global Ad Market Work for the BoP, One Bike At a Time
Global advertising spending is forecast to surpass $500 billion in 2011. When Coca Cola paints a roadside kiosk in Kikuyu, they’re paying someone. Why doesn’t that someone include you? That’s the question social entrepreneur Magali Bongrand asked in founding INSTINCT - a social enterprise leveraging corporate ad money to finance social ventures.
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- Environment
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Thursday
June 23
2011Walking in the Customers’ Shoes: Next Generation of BoP Marketing
eyond traditional research, ethnography implores us to get our hands dirty with first-hand observation and daily participation in the lives of our consumers. And while often thought to be the terrain of anthropologists studying far-off cultures, ethnography is increasingly taking center stage in seemingly unlikely places.
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- Education