Articles by Grant Tudor
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Guest Articles
Tuesday
May 24
2011Less Hungry, More Human: A Marketing Perspective to Fighting Malnutrition
As the World Food Programme launches a glitzy new fundraising campaign called A Billion for A Billion, maybe it could learn from P&G’s 3D White Collection, which was the most successful non-foods new product launch in 2011, with over $151 million in sales. While the latter may not be particularly noble, marketers are clearly doing something right.
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- Health Care, Social Enterprise
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Monday
April 11
2011Seeking Innovation? Search Out the Deviants
Researchers refer to "positive deviants" those who demonstrate uncommon but successful behaviors. While subject to the same resource constraints as their peers, they practice rare behaviors with dramatically better outcomes. They exhibit a distinctly bottom-up approach to development
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Thursday
March 3
2011“Made In —-” Re-Branding A Country for Commerce
The ?Made in ___? tag on goods is ubiquitous, but it?s hardly a featured brand asset. Rarely do we take the country of origin into account when making purchasing decisions. BrandHaiti would like to change that. Similarly, Oliberte is aiming to make ’Made in Africa’ a simple signal for shoe shoppers.
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Thursday
February 3
2011Less Sodium, More HIV Tests: Nudging Consumers Toward Smarter Choices
The private sector has done a good job of nudging behavior: think of opt-out magazine subscriptions after a free trail or default employer 401(k) plans. But can some insights into the psychology of decision-making be used to tackle pressing social problems? How can behavioral strategies help address the challenges facing practitioners at the BoP?
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