Articles by Josh Cleveland
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Monday
February 1
2010The Role of Intrapreneurs in Building Base of the Pyramid Markets
To date, the track record of strategic, sustainable and successful engagement in BoP markets from corporations is extremely weak. In 2010, NextBillion readers will be looking for more companies with product development and R&D budgets, marketing skills and pools of enterprise-savvy talent to lead social and economic development at the BoP.
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