Ted London
Senior Research Fellow & Director of Base of the Pyramid Initiative

Ted London is a Senior Research Fellow at the William Davidson Institute (WDI) and on the faculty at the University of Michigan’s Ross School of Business. At WDI, he directs the Base of the Pyramid Initiative, a program that champions innovative ways of thinking about more inclusive forms of capitalism. At the Ross School, he offers courses to graduate students and executives on the opportunities and challenges in developing new business models to serve BoP markets.

A leading expert on the intersection of business strategy and poverty alleviation, London focuses on designing enterprise strategies and poverty alleviation approaches for low-income markets, developing market-entry capabilities, building cross-sector collaborations, and assessing poverty reduction outcomes of business ventures. His numerous articles, chapters, reports, and cases emphasize creating new knowledge with actionable implications.

Over the past two decades, London has directed and advised leadership teams in the corporate, non-profit, and development sectors on designing and implementing market-based strategies in low-income markets. These organizations include Abt Associates, Acumen Fund, AED, Altria, CARE, CEMEX, Coca-Cola, Department for International Development (DFID), Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ), DuPont, GE Healthcare, Grassroots Business Fund, Hershey, Hewlett-Packard, Inter-American Development Bank (IBD), International Finance Corporation (IFC), Kumi Hospital, McKinsey Consulting, Microsoft, Pfizer, SC Johnson, Technoserve, Unilever, United Nations Development Programme (UNDP), U.S. Agency for International Development (USAID), U.S.-Asia Environmental Partnership, VisionSpring, Wachovia, and the X-Prize. He also currently sits on several advisory boards and shares his research in venues across the globe.

Prior to coming to the University of Michigan, London was on the faculty at the University of North Carolina, where he also received his Ph.D. Before that, he held senior management positions in the private, non-profit, and development sectors on three continents.

Posts by Ted London