I am glad to announce the release of "Los Siguientes 4 Mil Millones: Tama?o de Mercado y Estrategia de Negocios en la Base de la Pir?mide"
, the Spanish language version of WRI and IFC's milestone report "The Next 4 Billion: Market Size and Busines Strategy at the Base of the Pyramid". This report was made possible by the Network for Inclusive Markets, formed by WRI, Avina and Fundes, strong regional players in the BoP space.
With 360 million people living at the Base of the Pyramid, Latin America presents itself with a vibrant market with enormous opportunities for market-based approaches to economic development. Los Siguientes 4 Mil Millones
will hopefully serve as a tool for the Latin American business community to design creative business models that enable economic opportunity for the region's BoP.
The strong analytical scope of this report will present this community with a concrete sense of opportunity, thus multiplying the outreach and impact of already successful initiatives like those set into motion by IDB's Opportunities for the Majority initiative, among others.
The full version of the report may be downloded here
. We look forward to hearing reactions to the report and learning about new ventures and lessons learned as the Latin American BoP space continues to unfold.