The largest global peer community of brand leaders and sustainability practitioners focused on advancing brand value creation through sustainability-led innovation is heading to Detroit, Michigan in 2017.
Stemming from this year’s focus of Activating Purpose, the SB global community of over one million professionals not only understands the role that brands play in creating flourishing societies and economies, but also realizes the opportunity embedded in re-infusing businesses with sustainable purpose. Against a backdrop of stunning economic and community revitalization, the SB community has decided to convene its next flagship in Detroit for a global dialog about how to collectively Redefine the Good Life.
Together with HEC Business School and Ashoka, we are holding an Executive Education Program on inclusive business and value creation that provides a unique and comprehensive package to prepare corporate executives in charge of designing, launching or scaling inclusive business projects. Its format is based on experiential learning and immersion, cutting-edge academic content, insights from pioneers in the field and peer-to-peer learning, condensed into an intensive 4-6 day session. It is designed for corporate executives, but also welcomes social entrepreneurs, executives from large NGOs, international aid agencies and impact investors.
We offer two sessions each year to choose from. In 2017, they will take place in Johannesburg, South Africa in May 22-27; and in France (dates to be confirmed).