NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

The largest global peer community of brand leaders and sustainability practitioners focused on advancing brand value creation through sustainability-led innovation is heading to Detroit, Michigan in 2017.

Stemming from this year’s focus of Activating Purpose, the SB global community of over one million professionals not only understands the role that brands play in creating flourishing societies and economies, but also realizes the opportunity embedded in re-infusing businesses with sustainable purpose. Against a backdrop of stunning economic and community revitalization, the SB community has decided to convene its next flagship in Detroit for a global dialog about how to collectively Redefine the Good Life.