- Root Capital
- Cambridge, MA
- Job Type
- Deadline for Applications
- Contact Information
You’re an innovative communications professional who wants to join the Root Capital team! You will build and implement a next-level strategic communications plan targeting our distinct stakeholder groups: clients, donors and investors, and staff. Working closely with the executive leadership, investor relations and lending teams, you will be an evangelist for the Root Capital brand across all external and internal channels. Put your strong storytelling and writing skills to great use as you create and edit content for our blog, website, newsletter, email campaigns, global staff calls and our CEO’s Forbes.com blog. As a detail-obsessed communicator and perceptive listener, you will enjoy the opportunity to manage and mentor more junior members of the team.
Reports to: Director of Communications
Strategic communications (70%)
• Be the communications authority on brand messaging for all Root Capital stakeholders, including donors and investors, clients and staff and develop a strategic communications plan that supports the organization’s short- and long-term goals.
• Ensure all messaging is on brand, succinct and written to engage and delight the intended audience.
• Own the end-to-end content creation and production process for publications such as Root Capital’s quarterly financial reports, biannual impact reports, digital and print marketing collateral.
• Work directly with executive leadership to develop ideas and write for the CEO’s Forbes.com blog.
• Serve as the primary editor for Root Capital’s blog, newsletter and email fundraising campaigns. In addition to editing and writing, the communications manager will be responsible for creating the content strategy, setting the editorial calendar and using data-driven approaches to increase engagement for these external communications channels.
• Conduct primary and secondary audience research on donors and investors, loan officers, clients and other critical stakeholders as needed to gather information for written or multimedia materials.
• Develop and implement media outreach strategies for targeted bloggers, thought leaders and journalists.
• Develop goals, conduct performance reviews and identify professional development opportunities for a small, growing team of direct reports.
• Serve as a writing coach and mentor for direct reports, ensuring all work is strategically aligned with department priorities.
Internal Communications (10%)
• Work in close coordination with the communications director and the executive leadership team as Root Capital’s internal communications lead, delivering timely, consistent and culturally-sensitive messages to Root Capital employees in different offices throughout the world.
• Coordinate bimonthly calls and write informative memos for our diverse global team on behalf of the communications department and the executive leadership team.
Qualifications and Skills
• Bachelor’s degree in Communications, Journalism, Public Relations or English.
• 5-7 years of relevant communications experience, preferably in nonprofits, social enterprise, sustainable value chains, agricultural finance and/or impact investing.
• Outstanding writing skills with the proven ability to engage a variety of diverse audiences (previous experience engaging with investors, donors, and/or agricultural businesses a plus).
• Perceptive listening skills and the ability to synthesize vast amounts of complex information into compelling and succinct messages.
• Expertise with content marketing, email marketing, fundraising campaigns and marketing automation.
• Complete understanding of and facility using social media, blogs and email marketing especially as fundraising tools.
• Ability to travel as needed to rural regions of developing countries where Root Capital operates.
• Managerial and leadership competencies including a desire to mentor direct reports, helping them grow as professionals and achieve their professional development goals.
• Entrepreneurial spirit and ability to think creatively, take initiative and work independently while enjoying collaboration and knowing when to seek support.
• A high degree of personal integrity and discretion while handling sensitive internal communications.
• Cultural sensitivity and ability to gather targeted information from people with diverse cultural and economic backgrounds.
• Conversational Spanish speaking skills and ability to comprehend business communications written in Spanish.
• A team player with a sense of humor and a can-do attitude.
Mission and History of Root Capital
Root Capital serves agricultural businesses that connect smallholder farmers to world markets. When these businesses grow, they become engines of impact that transform their communities. They increase incomes, create jobs, preserve ecosystems, empower women and give young people the opportunity to lead. We are unconventional problem solvers. We are humanitarians and environmentalists, philanthropists and investors, farmers and feminists.
We provide capital, deliver financial training, and strength market connections for small and growing agricultural businesses. Since 1999, Root Capital has disbursed more than $1 billion in credit to 632 businesses, representing over 1.2 million smallholder farmers. Root Capital’s clients produce dozens of different agricultural products, from coffee, cocoa, and cashews, to staple grains, to wild-harvested products like natural gums and shea butter.
Headquartered in Cambridge, Massachusetts, Root Capital currently has associated offices in Costa Rica, Guatemala, Mexico, Peru, Senegal, and Kenya.
Working with Root Capital
Our team members work hard to tackle the challenges inherent in changing the world for the better, so we strive to cultivate an environment in which it feels great to work. Working for Root Capital you can expect to enjoy the following:
• Diverse and dynamic team: With staff based in the United States, Latin America, East Africa, and West Africa, our team is highly collaborative, and we regularly consult with one another to gain expertise or a new perspective.
• Flexibility: Once a week, avoid the commute and join your team from the comfort of your home via videoconference.
• Wellness: Work for an organization that cares about the whole you. Both offices contain showers and changing rooms, so you can bike to work, take a fitness class near the office, or go for a jog during lunch.
• Dress: Dress in the way that makes you feel most productive, from business casual to jeans.
• Coffee: Did we mention the coffee? We take it very seriously; it’s high quality and always available!