NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Friday, February 26, 2016

NEW DELHI: Outlining the key consumer trends based on the enormity of the impact of smartphones across Industries, Google India has put out a report which captures the incredible pace of Internet growth that India is witnessing. The report captures how mobile is influencing and in many cases defining Indian users first experience with the Internet.

Calling out mobile as the growth engine for the Internet Industry, the report outlines how mass adoption of mobile phones is driving adoption of newer services, becoming the primary screen for consumption of media and defining the new user experiences.