These 3 Healthcare Startups Are Tapping Into India’s Soon-To-Be Booming IoT Market
Wednesday, February 22, 2017
Just like the dot com buzz, Internet of Things (IoT) has caught everyone’s attention in India. The excitement further spiked when the Indian government announced its plans to create a $15 billion IoT market in the country. IoT is an ecosystem of connected physical objects that are accessible through the Internet.
Despite the hype, IoT, especially in the consumer space, has failed to pick up in India. Concepts like smart homes and smart fridges look good on paper, but so far haven’t worked — mainly because these don’t tackle the real challenges faced by people here.
There are other hurdles as well. According to Ganesh Ramamoorthy, research VP at Gartner, an American research and advisory firm, the basic premise of the IoT model in India is based on positive assumptions. “Most companies in this space assume that India’s network connectivity will improve immensely in the next couple of years”, says Ramamoorthy. “At a time when we are still grappling with call-drop issues, expecting seamless network connectivity seems far-fetched,” he says.
Furthermore, industry experts believe that, until now, IoT in India hasn’t been positioned well. Venkatesh Kumaran, board member at TiE Bangalore (a global network of entrepreneurs), feels since IoT in India is perceived to be associated with luxury, the masses haven’t been able to relate to it .
Source: Forbes (link opens in a new window)
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