Ugandan HIV campaign targets “cheaters”
Thursday, January 24, 2013
A new Ugandan HIV-prevention campaign that frankly addresses sexual infidelity is generating heated debate over the direction the country’s HIV strategy should take.
Billboards erected in various parts of the capital, Kampala, by Uganda Cares – a programme of the US NGO AIDS Healthcare Foundation (AHF) – bear the image of a broken heart and the lines “Cheating? Use a condom” and “Cheated on? Get tested”.
The campaign aims to address the growing vulnerability to HIV of couples in long-term relationships. Studies show that some 43 percent of new HIV infections in Uganda occur in such unions.
- Health Care