Tuesday, September 10, 2013 South Asia
The proliferation of mobile-supported business models in India is substantial. Given its ubiquity amongst lower-income groups, mobile technology is recognized as a maximum impact tool, particularly for grassroots data collection. This “tech” model of social entrepreneurship has become the norm not only in India, but also in other emerging markets throughout Asia, Africa and South America.
Case in point: NextDrop, a social enterprise launched in 2011, is simplifying urban water collection in India. With its “Smart Grid ‘Lite’” solution, the enterprise collects and shares water delivery information with city residents and water utilities. In this way, efficiency and transparency are improved upon.