Friday, April 08, 2011 — South Asia
Source: livemint.com
Business is brisk for Dheeraj Singh, a small kirana shop owner in Delhi's Govindpuri area. He stocks a host of brands offered by the Indian fast-moving consumer goods (FMCG) companies in categories such as hair oil, shampoo, biscuit, fairness cream and tea, among many others. But he offers most of these products in their smallest pack sizes costing between Rs1 and Rs10. This just works fine for Savitri, a regular customer at the store employed as domestic staff in a flat nearby. She...