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Tuesday, May 21, 2013 — South Asia

Affordable houses, but for whom?

Source: Business Standard
The new launches in the affordable category could just be another marketing gimmick to push sales and mop up money
TAGS:affordable housing, financial inclusion, pricing
Monday, September 24, 2012 — South Asia

How the Aakash tablet bounced back

Source: The Washington Post
Internet-connected tablets, as I’ve explained before, have the potential to positively impact billions. Cell phones improved commerce and changed society by allowing, among other things, the poorest villagers in the developing world to connect with one another. The Internet will catalyze the next leap forward by providing those in the developing world access to the same ocean of knowledge as those in wealthier societies. This will transform education and revolutionize commerce.
TAGS:consumer products, pricing, product design, technology
Tuesday, August 28, 2012 — Europe & Eurasia

Unilever sees 'return to poverty' in Europe

Source: The Telegraph
Unilever will adopt marketing strategies used in developing countries in order to drive future growth in Europe, as the head of its European business warned that poverty will rise in the region as a result of the debt crisis.
TAGS:consumer products, poverty alleviation, pricing, retail
Tuesday, January 31, 2012 — South Asia

The New Rules of BoP Marketing

Source: Forbes India
About three years ago, PepsiCo drew up a new blueprint for long-term growth in India. It spoke of the need for significantly widening reach, aiming for the new consuming class across urban and rural India — and more importantly, creating a whole new set of locally developed products for the masses.
TAGS:Base of the Pyramid, multinational corporation, pricing

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