Monday, October 03, 2011 South Asia
Source: Business Standard
The Godrej Group is walking the talk on 'Good and Green', its brand campaign. If the low-cost refrigerator ChotuKool that runs on both battery and electricity created a buzz because of innovation (how much of it translated into actual sales is not known as yet), the Godrej Group is already ready for more. While ChotuKool is gearing up for national distribution through the postal system, in the pipeline are a slew of products targeted at the bottom of the pyramid. For examp...