Monday, October 20, 2014 No Region Specified
Here’s a market you’ll be likely to hear more of in tech: “The Next Billion.” It's shorthand for the next billion people that will become online consumers, and that makes them the target of tech giants like Google, Facebook and Samsung. The next billion live in emerging economies like China, India, Brazil and Africa. Jenna Burrell, a professor at UC Berkeley’sSchool of Information, has been studying one of these markets, namely Ghana, since the early 2000s. She says even back then, it was clear that people who wanted to get online weren’t going to use desktops.