Tuesday, October 20, 2009 South Asia
Source: Wall Street Journal
Indian companies, long dependent on hand-me-down technology from developed nations, are becoming cutting-edge innovators as they target one of the world's last untapped markets: the poor. India's many engineers, whose best-known role is to help Western companies expand or cut costs, are now turning their attention to the purchasing potential of the nation's own 1.1-billion population. The trend that surfaced when Tata Motors' tiny $2,200 car, the Nano, hi...