Monday, July 20, 2009 — South Asia
Source: Harvard Business Review
Usually a hot startup bankrolled by eager investors doesn't care much about its burn rate. In the case of Envirofit, though, that was the obsession from the beginning. The company sells cookstoves to "bottom of the pyramid" customers in India and the Philippines, and thanks to innovative engineering, they use less kerosene, burn hotter, and produce 80% less noxious fumes than the most commonly used models. So impressive is the technology that its inventor, engineer Bryan Willson, was hono...