Thursday, December 30, 2010 — South Asia
Source: Daily News and Analysis, India
(...) "Our product costs Rs1,000 and gives 24 hours of light on one charge. It is actually cheaper than kerosene when you spread it over the full lifetime," Chugh said. "The solution, technologically, is there.. If 700 million people can buy a mobile phone that costs Rs3,000 or more, they can surely spend Rs1,000 for energy," he said. What is missing, Chugh points out, are market 'enablers'. In other words, while it may indeed be cheaper than a kerosene in the long run, how does...