NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Monday, April 18, 2005

New Delhi: Major Indian companies have ventured into rural areas to tap villagers for their services and products through information and communication technologies (ICTs), including the Internet and portals. This potential of the use of ICTs for developing rural areas has also enthused the government as well as the World Bank, both of which plan to scale up their work in rural areas in India.
At a seminar on ?Bridging the Digital Divide: Towards Developing CSR Strategy and Business Model, organised by the Indian Ministry of Communications and the Confederation of Indian Industry (CII), many companies shared their plans to sell their products in Indian villages using information technology. The seminar was on how to use ICTs for achieving socio-economic development in the fields of education, health and poverty reduction.
Story found here.