The Proud, But Poor Buyer

Tuesday, January 29, 2008

(Click for here English translation)

? ???? ?????? ??? “???????” ??????? ?????????? ? ??????, ?????????? ?????? ??????. ??????? ??????? ???????? ??? ????????? ???????????????????? ?????????? Shyam Telelink Ltd ? ?????? ?????? ???????? ?? ?????, ??? ?????????? ????? 680 ??? ???????. ????, ??? ??????????? ?? ???, ? ?? 200 ???, ??????? ?????????? ?????? ? ??????? ????? ?????. ?? ?????????? ????? ? ?? ?????????, ??????? ????-????? ?????? ????? ? ???????, ? ??? ??? ????? 250 ??? ????????????? ????????. ????? ?????? ????? ? ??? ??????.?????, ?????????? ?? ?????????? ???????? ????????? ????? ?????????? ???????????? ? ??????????????, ????????? ?????????? ?????????? “????????? ????????”. ???? ?????? ???????? ?????? ???? ?????, ? ??????? ?? ?????????? ?? ?????? ???????????? ? ?????????? ????????? ?????????????? ???????? USAID ? British Department for International Development, ?? ? ??????? ??????????. “????????? ?????????? ????????????????? ???????? ?????????? ??????? “?????????? ?????????” ? ??????????? ????? 3-5-?????? ?????? ?? ????????? ?? ????? ????????????? ?????, – ??????? ??????? ?????????? ?????????????? World Resources Institute (WRI) ?????? ???. – ????????, Visa International, Intel, Microsoft, Shell, Vodafone, Amway”.”?????????” – ?????? ??? ?? ????????? ??????? ??????????? ??????? ???????? “??????????” ???? ?????? ? ?????? ??? ??????????? ? ???????? ???????? ? ??????? ???????. ????? ? ????, ?? ?????? The Boston Consulting Group (BCG), 2,5 ???? ???????. ?? ????????????? ??????????, ??? ?????? ????? ?????????? ? ?? ????????? ?????? ?????????, ?????????? ????? ??????? ? ???? ?????????? $2,55 ???? ? ??? ?? ???????? ????????????? ??????????? (???). ?? ????? ???? ?? ??????? ?????? ????????? – 1,11 ????, ?? ?????? WRI. ? ???? ??????? ?? ? ??????????? ? ??? ????????, ??? ? ????????????? ????????? ?????????? ?? ???? ???, ??? ???????? ???????? ? ????? ??????? ?????????.??? ?? ?????, ????? ?????????????? ? ???? ???????? 4 ???? ???????????????? ?????. ?? ?????? ?????????? ??????????, ?????????? ???????????? ???????????? ?????????? ?????????, ????????? “????? ????????” ?? ???????? ????????????? ??????????? ????????? $13 ????. ?????? ?????????????? ?? ????? ? ????-??????????? WRI ??????? ????????? ???? ????? ???????? ?????? – $5 ???? ? ???. ??? ? ??? ? ?????? ???? ??????, ??? ? ?????????? ????? ???????? ($12,5 ????). ?? ???? ??????????? ?? ???? ??? ????????? ????? ??????, ?? ?? ????????? ????? ?? ? ??????? ?????????? ? ????, ???????? ??????, ???????? ??? ?????. ??????? ?? ?????? ???????? ????? ??????, ????????? ? ????????????? BCG, ?????????? ?? ????? 1980-? ??. ??? ????? 1990-?.???????, ??????? ????????? ?? ??? ???????. ???? ????????? ?? ?????????? ???????? ????, “????????? ????????” ?????????? ?? ?????? ???????? ?????? $3000 ?? ??? ?? ????????. ??? ?? ?????????, ??????? ?? ???????. ? ???????, ?????????? BCG, ?? ?????? $2000. ? ?????? ??? ???????, ??? ????? ?????, ??????????? ??????? – ???? ???????????????????, ? ?? ???????, ?? ????????? $500: “??????? ????? ?????? ????? ?? ??????????? ? ??????? ???????”. ? BCG ????????, ??? ? ????? ????? ????? ????????? ?? ???????????, ?????????? ?? $765 ? ???, ? ????? – ?? $888, ? ???????? – ?? $1200.???????? ???? ????????? ? ???, ??? ? ??????? ?? ????????????? ?????? ?? ?????????????? ????? 72% ?????? ?????? – ?? ?????????? ?????? ?????? ????? ?????????? ???????? ?????, ??????? ???????, ??????????? ? ?????? “?????????”. ? ???? ?? ?????? “?????????? ?????????” ?????? ???????, ??? ????????? ?? ?????. ?????????? ? ???, ??? ?????? ????? ?????? ???????????. ? ????????, ??? ???????? ?????? BCG, ????? 60% “??????? ????????” ?? ????? ?????????? ??????, 82% ???????? ???????? ?????????. ? ??? ? ??? ??????????? ??????? ???????????? ???????????. “[??] ?? ????? ?????????? ???????? ??????? ? ?????, ??????? ?????????? ??????????? ? ??????? ????????. ???? ??? ???????????? ? ????????? ??????? ??? ?????? ???????, ??? ?????, ????? ?? ? ??? ?????????, ? ?????????????? ?? ?????????? ???????”, – ????? BCG ? ????? ???????????? ???????????? ???????????? ????? ????????????????. ??????? ???????, ??????? ????? ?????, ????? ????? ?? ??????, ??? ??? “?????? ??? ?????”. ? ?? ??? ??? ????????????? ????????? ?? ????????????? ????? ? ??????? ??????????? ?????????, ???????? ? ????? ? ??????? ???????, – ?????? ????????????.?????????? ??? ????????? ?????????? ???????????, ??????? ?????????????. ?? ????? ????????, ?????????? ??? “??” ? “??????”. ??? ???? ???? ??? ???? ?? ??????? ??????, ??? ?????? ????????, ??? ????????????? ??? ???????? ??????? ? ??? ????????????, ? ?? ? ??? ????????. ??? ??? ??????? Nokia, ??????????? ? ?????? ?????? 1209, ??????? ?????? ???????????, ??????? ? ???????? ????? BCG ? ??????. ???? ??????? ????? ?35 ? “?????????” ???, ??? ??????? ????????????? ? ?? ???????. ?????? ???????? ? ?????????????????? ??????? ? ???????? ???? ?????????, ??????????? ?? ???? ?????????????? ???????? – ??? ??????? ???????????? ??? ????? ????????? ???? ??????? ? ???????? ???????? ?????? ?? 200 ???????. ??? ?????, ??? ? ????????? ??????, ??? ???????, ???? ????????? ?? ????, ??? ?????.Shyam Telelink, ????????????? ??? “???????”, ??? ?? ???????? ???????, ? ???????? ???? ?? ???????????? ? ????? ?????? ?? ????????? ?????, ?? ???? ??? ?????????????? ????????????????? ?????????, ?? ????? ? ???? ?????????.???????? Celtel, ?????????? ???????? ? ??????, ?? 10 ??? ???????? ? ???? ???? 26 ??? ??????? ? 15 ??????????? ???????. ????????? ???????? ?????????? ?? $0,5, ???????? ????? ?? ??????? ? ???????????? ???????. ??? ???? ????? ?? ?? $3,4 ???? ?????? ?????????? ???????? ???, ????? ??????????????? ? Zain Group. ????????? ?????? ????????? – ?????????? ???????? ????????? ????????? ? ?????? ??????, ?? ?????? ?? ??? ???????.
Safaricom, ????? ??????? ??????? Vodafone, ????????? ?? ????? ????? ??????? M-PESA, ??????? ????????? ????????? ???????? ????? ??????????? ????????? ?????. ??? ?????? ????????????, ? ??????? ??? ?????????? ?????? ??? ??????? ? ???????, ??? ?????? ??????????? ????????? ??????.

Microsoft ? ??????? ???? ????????? ?????????? ?????? ???????????? ??????? Windows Vista – Windows Vista Starter. ??? ????????????? ??? ????? 139 ????????????? ?????, ?? ???? ????????? ?? ????????? ?????????, ???, ??????, ????????? ? ??????. Starter ??????? ??????? ????? “??????? ??????”, ???????? ?? ????????? ????????????????????? ????????????, ?? ?????????? ??? ???????, ??????? ?????????? ??? ?????? ? ?????????, ????????????? ??????????????? ? ??????? ????????, ?????????? ??? ?????? ???????. ??????, ??????? Windows XP Starter, ??????? ? ????????? ??? ??????? “??????????”??????, ????????? ?? ???????? ???? – ????????? ???????? ????????? ????????. ???-???? ?????? ???????? ?????.

?????? ?????? ???????????? ????????? ??????? ????? ? ? ??????, ??? 72 ??? ???????????????? ???????, ?? ?????? 11 ??? ?? ??? – ?? ?????? ????????. BCG ???????? ? ?????? ????????? ???????? Dacia/Renault Logan. ? 2006 ?. ??? ?????? ?????? ?????? ????? ?? ???????????? ? ??????, ?? ?????? 56 249 ???????, ??? ??? ??? ???? ???? $11 495, ????? ?? $30 ???? ???????????? ?? ????????? VW Pointer, ??????? ????????? ?????? 1678 ???????. ????? ?????????? ?????? ???????? ????? ??????? ??????? ?? ???? ??????? “??????? ?????? ????? ?????? ?6000, ???????? ?? ??????????? ????????” ? ??????? ?? ???, ??? ?????? ??????????? ?????????? ??? ????????? ?????? ? ??????.

????????????? ???????? ?? ???????? ???????? ???????, ??? ???? ?? ??????? ???????????? ??????????, ?????????????? ?????????? ??? ????, – ??????????? ???????. ?? ????? ???? ????????????? Logan ??????? ? ?????? ??????? ?????? ??????????? ????????????? ?????: ? ?????????? ?? 50% ?????? ???????, ??? ? ?????? ??????? Renault, ???????????? ?????????? ???????????, ??????? ??????? ???? ??????????? ? ??????? ????? ???? ??????????? ??? ?? ??????, ??? ? ?? ????? ??????.

“??? ?????? ?? “????????? ??????????” ????? ????? ????? ?? ?????, ??? ? ??? ?????? ?? ??????? ???????, – ?????? ??? ?? WRI. – ? ????????? ???????? ??? ?? ??????????, ?????? ??? ??? ?????? ???????? ??????? ??? ???????????? ??????? ??????? ???????. ??? ?? ????????. ????????, ??????? ????????? ? ????? ? 50%, ?????? ????? ??? ???? ??????????, ?? ??? ????????”.

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?????? ?????????????, ??? ?? ?????, ??????? ?????? ??????? ??? ???????? “?????????? ?????????”. BCG ? ????? ???????????? ???????? “??????? ???????????” ? ??????????? ? ????????? ?????? (???) ??????????? ???????? ??????? ?????? – ??? ???????? ?? ?????????? (????????, ?????????? ??????? ????????, ????????? ????????), ?????????, ???????????? (??????????????? ???????????? ??????? ????????????) ? ??????????? (????????????? ?????? ???????). ? ????? ? ?????????? ?? “????????? ??????????” ??????????? ?????? ???? (???????????), ??????????????? ??????? (? 1999 ?. ??????? ?????? ??????????? ? ????????? ?????? ?????? ? ????????? ?26, ? 2006-? – ?126), ??????? ?????? ??? ???????? ???????.

???????? ????????? ????? ?? ????????? ??????????? ????????? ??????????, ?? ? ??????? ????????, ???????? ?????????? ?? “????????? ????????”, ???? ????????????, ??????? ????? BCG ? ?????? ????? ?????: “??? ?????? ???????? ? ?????????? ????????, ????? ?? ???????????? ? ??????? ?????? ??????, ? ?? ????? ?????? ??????? ???????? ????????????? ? ????????, ??? ????? ??? ???????? ?????????? ??????-??????”. ??????? ???????? ??????? ??????????? ??? ???????????????????? ??????? ????? ??????? ??????? ??????? Lenovo, ????? ????????? ????? ??? ????????????? ? ??????? ???????? – China Mobile.

????????? ?????, ???? ?? ???????????? ??????????, ???? ?? ?????? ?????, ??????? ? ?????? ??????? ????? ????????? “????????? ????????” ? ????????? ??????? ?? ???? ?????? ?????? ???? ???????. “?????? ??????? 100 ??? ??????? ?? ????? ??????? ? ???????????????????, – ??????? ????? ??????? ?? WRI. – ? ?????? ????? ????????????, ??? ??? ????? ???? ??? ?? ?????? 1 ???? ????? ????????????, ?????????? ?????? ? ?????????? ???????, ? ??? ????? ??????????? ????????? ?????”. ? ????? ?? ?????????? ????????, ????????????? ?????????????, ? ???????? ?????????? ? ?????????: ?????????????, ???????????????, ????????????? ???????? ?????.

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Source: DV-Reclama.ru (link opens in a new window)