English in Action: Mobile Learning in Bangladesh

Wednesday, March 30, 2011

In her role as the Content Producer for the SOCAP conference series, Amy Benziger has the opportunity to interview innovators from around the world on how they are changing the landscape of social enterprise.

For this installment of Mobile Message, she interviews Sara Chamberlain, project director for BBC Janala, an initiative based in Bangladesh that incorporates on-screen English tutoring through a television drama and a game show combined with English lessons via the mobile phone that build on the content in the programs.

Mobile Message is a series of blog posts about how mobile phones are being used throughout the world to improve, enrich, and empower billions of lives.

Most people know of the BBC as a source of reputable news from around the globe. Most don’t know about the action arm called the BBC World Service Trust, which uses the “creative power of media to reduce poverty and promote human rights.” I was first introduced to and amazed by the BBC World Service Trust through The 2010 Tech Awards where BBC Janala was honored as one of the winners of the Microsoft Education Awards.

Janala is part of the English in Action campaign, which launched in November 2009. The initiative based in Bangladesh incorporates on-screen English tutoring through a television drama and a game show combined with English lessons via the mobile phone that build on the content in the programs. Janala’s three-minute mobile English lessons are equivalent to the cost of a cup of tea and accessible to those living on less than two dollars a day.

In my role as the Content Producer for the SOCAP conference series, I have the opportunity to interview innovators from around the world on how they are changing the landscape of social enterprise. I spoke to Sara Chamberlain, project director for BBC Janala, to learn more.

Source: National Geographic (link opens in a new window)