NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

Wednesday, September 25, 2013

HYDERABAD: Battered by the AP MFI crisis, SKS Microfinance Limited, India’s sole listed microfinance company said it had roped in one of the leading global marketing strategists Jack Trout to revamp its image.

“We have a strong bonding with our members given our close-to-consumer model and the bond has become stronger during the recent challenging times on account of the process improvements implemented by the company. Despite this, it is imperative that we revisit the brand propositions in order to further increase our brand equity among our members and other key stakeholders,”SKS Microfinance Limited managing director and chief executive officer MR Rao said.