“Charge the world, change the world.”
Tuesday, December 17, 2013
The way the campaign works is suggested by its theme, “Charge the world, change the world.” For each EVlink indoor electric-vehicle charging station that Schneider Electric sells in North America, the company will donate a solar-powered, battery-operated LED lamp to a family without access to electricity.
The lamps, which Schneider Electric introduced in 2010 under the In-Diya brand name, are being donated through a company sustainability program known as BipBop, which stands for business innovation and people at the base of the pyramid — that is, the estimated 1.3 billion poor people who are without access to electricity.
Source: The New York Times (link opens in a new window)
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