3 Ways Empathy Is Driving Successful Innovations In Health
Monday, October 20, 2014
From human-centered design to the lean startup approach, methods to develop innovative products and services emphasize the importance of understanding what customers really need. Here are some lessons in innovation that social entrepreneurs have learned from empathizing with their customers:
Don’t let technology take the wheel: “I used to think that the problem lies in technology. What we realized eventually was that the problem does not merely lie in the technology, but the psychology,” says Ashoka Fellow Swapnil Chaturvedi in a recent video on his work.
Build the solution for the most under-served customers: Your most engaged customers often come from the edges of the market.
Shift how the community sees you: “Hospitals should be, first and foremost, a public resource. This includes making the hospital an approachable space, where people can come to maintain their quality of life as well as receive acute care. That is why a lot of the spaces are landscaped,” asserts Michael Murphy, co-founder of the MASS Design Group.
Source: Forbes (link opens in a new window)
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