Like the elephant seal, most fintech companies are focused on growing as large as possible. That means they usually choose a free business model to facilitate growth. Kristen Berman and Wendy De La Rosa of the Common Cents Lab say there's a better way: Abandon the free model and focus on removing the true psychological barriers to financial management.
When readers last encountered CollectiveSun three years ago, the San Diego-based social enterprise had recently launched. Its mission: to help small nonprofits finance solar projects. Since that time, the goal hasn’t changed, but the financing model has.