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Coca-Cola Life Markets As ‘Healthy Coke’ In South America: Is It Really Better For You?
Coca-Cola Co. is introducing Coca-Cola Life -- a mid-calorie cola that was released in Argentina and Chile last year -- to the Mexican market in September. Each 12-ounce can of Coca-Cola life contains half the calories of a regular Coke, with 64 calories and 16 grams of sugar. According to the Wall Street Journal, the product has tested well (in both flavor and concept) with Mexicans.
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- Health Care
- Region
- Latin America
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Walk a Mile in My Shoes: Why participatory market research for BoP customers generates deep insights
Participatory market research can provide reliable data for developing inclusive business models. By involving the target group as partners rather than passive objects, researchers can not only see the world through their eyes, but also discover new solutions together with consumers. Endeava’s Christina Gradl-Knobloch and Claudia Knobloch share some lessons from recent sessions in Brazil, Sierra Leone and Madagascar.
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- Education
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Marketing Nutrition for the Bop: New Report by Hystra Focuses on Successes and Failures of Market-Based Approaches
A new study by Hystra is designed to find more large-scale initiatives that leverage market-based mechanisms to bring the benefits of innovative products and services to more families at the BoP, and help solve the scourge of malnutrition.
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- Education, Health Care
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Weekly Roundup – 5/24/14: ColaLife founders show the power of listening and adapting
Why did Simon Berry and his ColaLife team decide against including medicine in crates of Coke delivered to the most remote and medically underserved regions in the world, despite dreaming about doing just that for 20 years? Because they learned “it was the space in the market that was important, not the space in the crates,” Berry said.
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- Health Care
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Circumcision and celebrities: scaling-up voluntary medical male circumcision
In Zimbabwe, an estimated 1.4 million people are living with HIV, a prevalence of 15 percent, according to UNAIDS estimates from 2012. Yet estimates today show only nine percent of males in Zimbabwe are circumcised – a low number when considering that male circumcision reduces female-to-male transmission of HIV by 60 percent.
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- Health Care
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Can Mr. Poo stop public defecation in India?
India has an unlikely new public health hero: a giant, anthropomorphic stool that chases people to squat in toilets.
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- Health Care
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Weekly Roundup – 4/5/2014: ‘Oooo Shiny!’ applies even in global health, as celebrities can help set public agendas
Given that “public will” and publicity-seeking politicians help set priorities for funding – and funding ultimately saves lives – why not get a celebrity involved in your worthy cause?
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- Health Care
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Marketing to the bottom of the pyramid
The informal economy is Africa’s new frontier for growth. Previously forgotten and disregarded the informal economy on the continent is alive and growing into a significant contributor to the bottom line for many businesses. This is where the next surge of expansion is and if you are not playing in this space then you’re missing out.
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- Uncategorized