With mobile technology rallying across the emerging markets, the tools to turn the tide on financial inclusion are finally within reach. However, low-income consumers won't truly adopt the digital movement until they believe they can benefit from it. Michael Fernandes of LeapFrog Investments says educating 2 billion emerging consumers may sound like a daunting task, but it can be done.
- Financial Inclusion
Six broke university students were sitting in a room at Maseno University back in 2013, discussing how best to spend their Friday night. Without money, however, their options were looking pretty limited and very dull. As they glanced down at their phones in the hopes of finding a miracle, one of the students came across a text message he had received from M-Shwari, a mobile loans product that had launched a year earlier.
- Sub-Saharan Africa