Avoiding Impact Washing, Hero Worship and Other Ethical Marketing Pitfalls: A Q&A with Justin Belleme
How should impact-focused businesses market what they do – without succumbing to pitfalls such as impact washing or hero worship? We posed that question to Justin Belleme, the director of strategy at JB Media Group. As one of the few marketing agencies with a B Corp certification, JB Media works with multiple impact-focused businesses and organizations, including the SOCAP conference. In this Q&A, Belleme explores how well-intentioned impact entrepreneurs and their communications teams can keep their marketing in line with their missions.
From filing shareholder resolutions as a teen to founding multiple impact investing funds and penning a successful book, Morgan Simon has spent nearly two decades combining finance and social justice in diverse and innovative ways. NextBillion caught up with her to discuss her distinctive career – and how her role within the sector has been shaped by her gender – in this interview, part of our special series 'By Women, For Women.'
Good News for Microfinance: Grameen America Discusses Promising New Research on its Anti-Poverty Impact
In an atmosphere of considerable skepticism about microfinance's anti-poverty impact, Grameen America recently released some positive findings: Early results from an RCT on its group lending model show solid impacts on areas ranging from members' credit scores to their business operations. NextBillion spoke with Marcus Berkowitz, VP of Technology & Innovation at Grameen America, to discuss these results and their implications for microfinance in the U.S. and globally.
Impact investors are often guilty of stringing along social entrepreneurs with needlessly long due diligence processes, "abusing their power and privilege," says Andy Lower at investing firm A Different Approach to Poverty. Weeks can easily turn to months – a delay that's unfair to entrepreneurs, and unacceptable in other industries. In response, his firm has devised a four-hour due diligence process, which has sparked interest – and a fair amount of push-back – in the sector. Lower discusses the approach in this provocative Q&A.