Articles by Lucie Klarsfeld McGrath
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Guest Articles
Friday
November 10
2023Lucie Klarsfeld McGrath / Chitraksh Sharma / Alice Magand
Assessing Last-Mile Distributors’ Business Performance and Impact: Using a Diagnostic Tool to Reveal Key Areas of Strength and Improvement
Running a company without business data is like driving a car without a dashboard. But it isn't always easy for an entrepreneur to determine which data is important to track, and how to use it to evaluate their business’ performance. Lucie Klarsfeld McGrath, Alice Magand and Chitraksh Sharma at Hystra share an auto-diagnostic tool they've used in their work with last-mile distributors, which enables companies to identify what's really driving value-creation and impact.
- Categories
- Technology
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Guest Articles
Monday
May 29
2023Lucie Klarsfeld McGrath / Louise Berthault / Jeanne Charbit
Analyzing Menstrual Health and Hygiene Through a Market-Based Lens: A New Report Assesses the Landscape in the Global South
Around the world, roughly 1.8 billion people menstruate — and over 300 million are menstruating on any given day. Yet as Lucie Klarsfeld, Jeanne Charbit and Louise Berthault at Hystra explain, menstrual health and hygiene (MHH) is an overlooked topic in global development, and there's a lack of research about the market for menstrual products in the Global South. They share findings from a new Hystra report that addresses this knowledge gap by assessing the market for MHH solutions in eight emerging economies.
- Categories
- WASH
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Guest Articles
Monday
September 12
2022Louise Berthault / Lucie Klarsfeld McGrath
An Overlooked Path to Health Impact: Four Tools to Increase Consumption Frequency for Beneficial Consumer Goods
Fast-moving consumer goods like fortified food products can improve nutrition in low- and middle-income countries. But as Lucie Klarsfeld McGrath and Louise Berthault at Hystra point out, they can only deliver health impact if they are consumed every day or every other day. They explore how increasing the consumption frequency of these products can boost their nutritional and health impact and drive companies' sales growth, and share four tools that can motivate consistent and frequent consumption patterns among low-income consumers.
- Categories
- Health Care, Social Enterprise
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Guest Articles
Monday
April 4
2022Louise Berthault / Lucie Klarsfeld McGrath
Marketing Nutritious Food Products at the Last 100 Meters: A New Report Explores the Impact of Direct Sales Forces
Nearly 800 million people globally are undernourished, and over 2 billion lack year-round access to adequate food. Many companies have attempted to address this issue by marketing affordable, nutritious food products in developing countries. But as Lucie Klarsfeld McGrath and Louise Berthault at Hystra point out, few of these companies focus on ensuring that their nutritious products are consumed consistently in sufficient quantities to produce positive health impacts. They share new research on how companies can leverage direct sales forces to bring low-income customers consistent access to nutritious foods.
- Categories
- Uncategorized
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Guest Articles
Monday
February 7
2022Lucie Klarsfeld McGrath / Louise Berthault
Debunking Myths on the Impact and Income of Women Sales Forces: New Data Reveals Ways to Maximize Their Potential
The use of female sales agents to sell health-related products is sometimes seen as a panacea that can boost both healthcare access and women’s income empowerment. But little research has been done to prove or disprove these beliefs. Lucie Klarsfeld McGrath and Louise Berthault at Hystra discuss a new report analyzing data from 21 organizations that rely principally on women direct sales forces to sell health-related products. Their analysis sheds light on the role and impact that women sales forces can have, and suggests ways to maximize their impact.
- Categories
- Health Care
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Guest Articles
Wednesday
March 10
2021Creating Sustainable Last-Mile Distribution for Beneficial Products: Two Network Archetypes (and How They Can Scale Up)
Last-mile distributors (LMDs) are critical to getting beneficial goods to underserved populations in hard-to-reach areas. Lucie Klarsfeld McGrath of Hystra and the Global Distributors Collective shares the results of a detailed analysis of these crucial distributors, which fall into two archetypes: local livelihood LMDs and dedicated salesforce LMDs. She explains the characteristics of each group and discusses what they bring to manufacturers, service providers, funders and other organizations looking to work at the last mile.
- Categories
- Uncategorized
- Tags
- distribution, scale, SDGs
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Monday
June 30
2014Marketing Nutrition for the Bop: New Report by Hystra Focuses on Successes and Failures of Market-Based Approaches
A new study by Hystra is designed to find more large-scale initiatives that leverage market-based mechanisms to bring the benefits of innovative products and services to more families at the BoP, and help solve the scourge of malnutrition.
- Categories
- Education, Health Care
