Articles by Oliver Kayser and Lucie Klarsfeld
Over the last two decades, a range of affordable devices and equipment have been created to provide 4 billion people at the base of the pyramid (BoP) with life-changing benefits. Yet, progress in marketing these devices has been frustratingly slow as marketers struggle to convince BoP families that future benefits (cost savings or increased income) justify their investments. The “Marketing Innovative Devices for the Base of the Pyramid” project analyzed 15 pioneer organizations selling life-changing devices to low-income people around the world.
The second article of the month-long series on Housing for All in partnership with Ashoka, examines the magnitude of the challenge, and its implications for higher education and certification for construction trades at all levels and skill fields: including technology, alternative building materials, and better planning/infrastructure needs.