With AI and advanced technologies reshaping the travel industry, 2024 presents a key moment to redefine tourism. As international travel reaches full recovery, the challenge focuses on using AI to improve personalized services, streamline operations, and elevate customer engagement, delivering scalable solutions that bring measurable results.
The UN Secretary-General’s report highlights the need for accessible technology and AI solutions that close the digital divide. This vision drives the UN Tourism AI & Deep Tech Start-up & Scale-Up Challenge, which aims to spark innovation in tourism with practical, high-impact AI applications across the tourism value chain.
Objectives
- Innovate: Support AI-driven solutions that enhance efficiency and transform traveler experiences across the tourism ecosystem.
- Adopt: Ensure AI adoption is equitable, providing access to all communities and fostering widespread participation and benefits from these technologies.
- Drive Growth: Foster AI solutions that optimize operations and improve service delivery, benefiting stakeholders across the industry.
- Collaborate: Unify governments, industries, and experts to advance AI’s role in addressing tourism’s key challenges.
- Shape the Future: Use AI to meet user demands, from optimizing logistics to enhancing the visitor experience, reinforcing tourism as a driver of economic growth.