Engaging Consumers in Climate Action: Essential Steps for Brands
Consumers are increasingly passionate about the environment, and they’re leaning on companies to do their part on issues like climate change. As the world emerges from the global pandemic, evidence suggests this is more than a passing trend: A recent study across 24 countries shows the pandemic has influenced a significant majority of consumers to take personal action against climate change.
Companies have an opportunity to harness this consumer passion for sustainability by offering product innovations that drive positive impact.
Reaching nearly 3 billion cardholders across the globe, Mastercard is in a unique position to engage consumers and businesses in the global fight against climate change — and it has done exactly that. Building on its pledge to go net-zero by 2050, Mastercard is taking that commitment one step further to engage consumers through new products and programs to encourage and enable sustainable behaviors and give people the tools to make a difference in their daily lives.
Join Kristina Kloberdanz, Chief Sustainability Officer of Mastercard, and 3BL Media on July 26 at 1 p.m. ET to learn more about how companies can engage consumers to drive climate action.