NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

While the case for society of Large-Scale Food Fortification (LSFF) is well established – each dollar invested is expected to generate $23 in societal benefits – many food processors still do not fortify their products, even in mandatory settings. Understanding their constraints and perspectives from an economic standpoint is key to unlocking greater compliance and maximizing impact. Hystra is pleased to announce a new white paper sharing insights on food processors’ economic challenges with regards to fortification and shares recommendations on how to overcome them. It highlights the importance of involving the private sector from the start in standard design, to collect precise information on costs and deficiencies to optimize premix cost-effectiveness, to address business risks and barriers, build trust as well as long-term compliance mechanisms. Join us for a two-session webinar where we will present the key insights from our research and host a panel discussion with sector experts. Session 1 – Improving transparency on fortification costs to enable a constructive dialogue between public and private sector (this session) -Panellists: Jonathan Gorstein (Senior Program officer, Gates Foundation), Manpreet Kaur Chadha (Nutrition Specialist, UNICEF), Shawn Baker (Chief Program Officer, Helen Keller International) Session 2 – Fortifying the business case for the private sector and building sustainable initiatives to ensure long-term compliance -Save the date: Tuesday, March 18 at 1pm GMT -Panellists: Nelly Fezé (Senior Industry Specialist, IFC), Greg Garrett (Executive Director, Access to Nutrition Initiative), Brent Wibberley (Senior Food Processing and Fortification Advisor, TechnoServe) -Register here: https://bit.ly/4hQGTnE We look forward to your participation!