NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

What do some of the world’s biggest companies, bestselling authors, and global changemakers have in common? They turn to Dan Ariely to better understand human behavior. Now, it’s your turn. Join us for an exclusive 6-part masterclass series with Dan Ariely, world-renowned behavioral economist and bestselling author (Predictably Irrational, The Honest Truth About Dishonesty), as he brings his signature insights to the world of social enterprises and mission-driven innovation. This series explores how behavioral science can be applied to: – Grow revenue and financial sustainability – Motivate teams and build purpose-driven culture – Design products and services that drive behavior change – Improve communication, pricing, and decision-making – Build stronger theories of change and impact strategies Each week, we’ll spotlight real-world social enterprises applying these lessons—with live coaching and feedback from Dan. Whether you’re running a social enterprise, supporting one, or simply curious about how human behavior drives change, this series is for you.

Time: 10:00 AM ET