The Food Traceability System Landscape: Overcoming Challenges, Enabling Success


Food traceability systems are an important mechanism for strengthening food safety, expanding market access — particularly among smallholder farmers — and optimizing supply chain efficiency. While new digital technologies are improving the functionality and accessibility of these systems, their uptake in developing and emerging markets remains severely limited. Join USAID, the Feed the Future Enabling Environment for Food Security (EEFS), and Feed the Future Partnering for Innovation projects on Wednesday, February 3 at 9:00 a.m. EST for a live webinar to discuss the factors driving food traceability system challenges and successes. Speakers will share lessons learned about the market and regulatory incentives, and the operational and technical requirements that are shaping food operators’ effective adoption and implementation of food traceability systems. The experiences of two Latin American-based agribusinesses engaged in commercializing agricultural traceability software products will also be presented to provide on-the-ground insights into how these tools can connect smallholder farmers and other actors along value chains.Presentations will be followed by a brief facilitated Q&A session with private sector experts on their use of traceability applications as well as an open Q&A for all participants.The webinar will provide practical lessons and guidance for USAID, implementing partners, host country governments, and private sector actors in supporting the expansion of traceability technologies across developing and emerging markets.
Register here.
Time: 9:00 AM – 10:15 AM

Location: Virtual

Date: Wednesday, February 3, 2021