Branding Experts for Guatemalan Small Business

Organization
Business Council for Peace (Bpeace)
Location
Virtual / Guatemala
Job Type
Volunteer, 1-2 hrs/month
Deadline for Applications
10/13/2017
Contact Information
tbessarabova@bpeace.org
Tags
Part-time

About

Match your skills with a Guatemalan business that needs your insight. We brief you on the pre-selected business owners we are assisting, and what you can accomplish by working with them virtually or at their place of business.

Make an impact. Help talented entrepreneurs in Guatemala strengthen and grow their businesses to provide more jobs for troubled communities.

Share What You Know with Others, and Make a Difference! Put your branding experience to work changing lives.

The award-winning nonprofit Bpeace seeks experienced branding consultants with at least eight years’ experience to VIRTUALLY CONSULT with Guatemalan small and growing businesses. The firms are participants in Bpeace’s 18-month enterprise development program during which time they will implement two Growth Projects to tackle barriers to growth, strengthen ongoing operations, or meet a growth opportunity. The company’s wants to analyze their current client portfolio and clearly define their competitive advantages, strategic capabilities and brand messaging.

What you will be doing

Discovery. Review background information on the Fast Runner firm including a business profile, SWOT analysis, the firm’s mission and growth vision, website and other marketing materials.

Consult virtually via GoToMeeting or Skype; each call lasting one hour.

Assist the firm in analyzing current portfolio and competitive advantages.

Guide the firm in developing strong brand messaging and strategy.

Coach. Virtually coach and guide Fast Runner as the company implements proposed changes or recommendations.

About the Business

The firm is a marketing agency that offers creative ideas and logistics for all types of brand activation activities. The company has three main services: Trade Marketing solutions, Experiential Marketing and BTL (Below The Line) marketing. It has become a resourceful, flexible and trendy company, ready to solve its customer´s needs. These qualities have allowed the firm to expand its regional business to Nicaragua. From their 2000 square foot facility they produce marketing displays that rival works of art.

Where and When

Start working virtually by phone, email, Skype or GotoMeeting 3Q 2017.

Estimated work time: one to two hours per month. Four months total.

Skills and Experience Needed:

-8+ years of experience in branding consulting.
-Experience with small and medium businesses preferred.
-Proven level of cultural competence; experience working in the developing world preferred.
-Ability to work independently.
-Excellent communication skills. Sense of humor.
-Flexibility; able to work where there is ambiguity and uncertainty.