NextBillion - An Initiative of the William Davidson Institute at the University of Michigan

The MAMA Coordination Team leads the planning, implementation, reporting and improvement of our strategies and various programs and contributes to the building and administration of the movement.
The Communications Coordinator will help us strategically define and amplify MAMA’s brand and voice in the right spaces and networks. This role will ensure our work, beliefs and impact are effectively communicated and that we share progressive and bold content with key audiences and communities, while managing and mitigating risks affiliated to our brand. Success of this role also means that current and potential allies, partners and donors are excited about MAMA and that our membership is fully updated with opportunities and news in our space.

Your Responsibilities will include:

1. Spearhead MAMA Network Brand & Communications Strategy
Unpack our strategic plan, map our diverse audiences and lead the development of an integrated Communications and Brand Strategy that will effectively amplify our work, mission and messages in alignment with our feminist and activist nature.
Drive MAMA’s messaging and voice, ensuring we share our beliefs and values in bold, interesting and convincing ways. Lead in defining and executing various visibility and communication strategies and activities.
In collaboration with Program Coordinators and M&E, create and implement innovative strategies to tell the captivating human stories behind our impact and data.
Lead our external representation, ensuring we and our work are visible. This includes research and prioritization of relevant events, platforms and channels. Strategize and coordinate all external representation (e.g. attending conferences, hosting side-events, etc). Ensure that MAMA Network is well represented by supporting the representatives to tap the opportunity effectively (e.g. prepare materials, agree on talking points, dry-run presentations, etc).
Steer the development of brand and communication guidelines. Disseminate and educate on these guidelines, ensuring a uniform and captivating look and feel, and us speaking the same language.
Oversee and develop our communication tools (our website, social media, newsletters, app, annual report, one pagers, publications, etc)
Create and implement our social media strategy (calendar, content creation, tracking engagement, feedback management).
Partner with the Advocacy Coordinator in conceptualizing & building campaigns for MAMA’s participation in key global dates. This includes aligning MAMA’s objectives with the global theme, collecting relevant content from MAMA members and the Coordination team, designing graphics as needed and coordinating implementation, e.g. posting in relevant channels (panels, OpEds, media placement, with partners etc).
Lead the creation and distribution of our Annual Report. This includes overseeing timelines, collecting and packaging content, copy editing, coordinating with translators and designers as needed.
Lead the creation and distribution of our external MAMA newsletters, ensuring interested stakeholders are updated about our work and impact. This includes managing timelines, overall design and collecting, packaging and editing content until the newsletter is sent out.
Lead the creation and distribution of our internal members’ newsletter, keeping members updated with our activities and upcoming opportunities. This includes collecting, packaging and editing content, coordinating translations to French, and sending it out as per timelines.
Define, manage and monitor risks arising from our MAMA brand.
Carry out regular media tracking and monitoring on our brand and our key thematic issues. Share key relevant insights with the team to identify relevant actions, mitigations and opportunities for programing.

2. Engagement with MAMA Network member organizations
Create and implement creative ideas to drive member engagement and ownership of the MAMA brand.
Create learning content on Communications for MAMA university, our member’s online learning platform.
Work with the other Coordinators to enhance and streamline Communication between the coordination team and the network member organizations.
Collaborate with MAMA members to incorporate them in campaign design and execution.
Build member capacity speaking about self-managed abortion publicly and to the press using our Public Speaking Toolkit.
Create a streamlined process for members to submit their stories and updates to the MAMA Coordination team for sharing on our Communications platforms.

3. Support development and growth of MAMA Network
Participate in the reviews of the strategic plan.
Proactively stay abreast with developments in our space to identify opportunities: Platforms or channels for positioning, funding opportunities, activities of key players, events, etc.
Share ideas, feedback and insights that contribute to growth of the network