Digital Campaigner

Organization
Purpose
Location
New York, New York
Job Type
Contract
Deadline for Applications
09/30/2021
How to Apply
Click link to apply
Where to Apply
https://www.purpose.com/jobs/#job-id-3314762
Tags
Contract

ABOUT PURPOSE

Purpose builds and supports movements to advance the fight for an open, just, and habitable world. They use public mobilization and storytelling to help leading organizations, activists, businesses, and philanthropies engaged in this fight, and they create campaigning labs and new initiatives that can shift policies and change public narratives when it matters most.

To do this, Purpose brings together world-class talent from the world of creatives, content development, storytelling, campaigning, grassroots organizing, and political strategy to build new creative campaigning models.

Guided by smart strategy and powered by participation, their work reframes issues, engages new audiences, shifts public discourse, and ultimately drives targeted action and creates lasting impact. Join the team that made all this work!

ABOUT THE ROLE

Purpose is seeking an experienced Digital Campaigner to work with their team to drive the execution of campaigns projects across channels.

The ideal candidate will primarily have experience planning, writing, and editing content and can advise on strategic distribution across social, email, and on websites. They will have experience managing social media properties with large followings, including creating and updating content calendars, and assisting with the technical integration to create a strategic and engaging content experience.

The ideal Digital Campaigner candidate will have experience managing large email lists, and with writing, staging, and sending email, including segmentation, testing, and reporting.

They will have demonstrated the ability to solve complex problems and oversee multiple moving pieces in a fast-paced and creative client service environment.

This is a contract-based position with a duration of 6 months, with an hourly rate band of $50-$75.

The role reports to a mid-to-senior Campaign Team Member and is based in Purpose’s New York headquarters, but they are open to remote applicants.

ADDITIONAL DETAILS

The Campaign Manager will join Purpose’s Campaigns team, working on digital campaign execution across a range of client-service and funder-driven projects. As the Digital Campaigner, you will:

Write, plan, and execute content strategies across social, web and email
Develop content calendars, and write individual posts, for client and partner social media properties in support of their campaigns
Work with project teams to help identify rapid-response campaign opportunities based on what’s happening in today’s news cycle
Work with their Strategy and Campaigns team to develop campaign strategies aimed at mobilizing target audiences to participate in creating meaningful social change
Work with their Creative team on developing campaign opportunities, and to co-develop compelling creative campaign concepts
Participate in brainstorms to develop creative content ideas for short films, websites and digital experiences, that complement on-the-ground activations
Manage relationships with paid media vendors, web developers, designers, videographers, and creative consultants to advise strategic direction on campaign execution
Manage content production, create and oversee content flight plan, monitor and optimize content performance

ABOUT YOU

You have 4+ years of combined digital media experience
You are a talented writer, especially in email and social media formats
You enjoy solving complex problems in developing opportunities, ideas, and solutions
You have a track record of successfully managing content creation across digital spectrum: social, email, web, paid and organic media
You understand the intersection of online and offline organizing, mobilization, and direct action
You can balance and integrate feedback from multiple sources, including project leaders and cross-functional colleagues, and clients
You are a storyteller and strategic thinker and have a good understanding of nonprofit and advocacy communications
Ideal candidates will also have experience with paid media and placement, testing, and optimization of paid social campaigns, but this is not a requirement
Ideal candidates will be able to write, route, A/B test, segment, code, and send campaign emails to client and partner email lists
You are familiar with digital campaigning and movement-building, and/or issue areas of strong relevance to Purpose’s mission
You are committed to building an equitable, diverse, & inclusive workplace
You carry high personal integrity, with commitment to creating progressive change in the world
You have the right to work in the US

NICE TO HAVE BUT NOT REQUIRED SKILLS

Experience with creative briefs/campaign briefs
Experience with HTML of producing campaign emails
Basic knowledge of WordPress and Github
Familiarity with content management systems (Sprout, Keyhole, Sprinklr, HootSuit, or others) & CRM platforms
If these are the things that get you up in the morning, they want to hear from you! Please submit your resume and a cover letter that gives them insight into your passion and qualifications for the role.

Purpose is an equal opportunity employer! Purpose takes on some of the biggest challenges in the world, which affect people of different identities and backgrounds in different ways. They believe they are stronger and most effective with a diverse team leading the charge. People of color, LGBTQIA+ individuals and people with disabilities are strongly encouraged to apply.