Digital Marketing Intern
- The Batik Boutique
- Kuala Lumpur
- Job Type
Enjoy your job working for a business that brings impact to local communities with a fun team in a growing company that allows you to develop as an individual.
The Batik Boutique is a social enterprise created to disrupt the cycle of poverty in Malaysia. We train women from low-income backgrounds to produce gifts and fashion accessories made from a traditional Malaysian fabric batik.
We are looking for someone responsible for all our digital marketing campaigns. She or he will have a strong grasp of current marketing tools and strategies and will be able to lead integrated digital marketing campaigns from concept to execution. She or he will play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
While The Batik Boutique takes enormous pride in the high quality handmade fashion, gifts and home goods that their artisans create, people matter most. The person best suited to this role will be interested in challenging themselves and work in a lively environment.
Plan and execute all web, SEO, marketing database, email, social media as well as other advertising campaigns
Measure and report performance of all digital marketing campaigns
Brainstorm new and creative growth strategies
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Keep up-to-date with the latest trends and best practices in online marketing and measurement
Design a variety of graphic work/deliverables, including mockups for designs, fabric prints, visual displays, photo editing, newsletters, social media visuals, promotional products, etc.
Develop, manage and promote the use of brand style guides (uniform colors, fonts, icons, page format, document organization, etc.) to present a uniform brand image
Other responsibilities available depending on personal interest.
Bachelor’s Degree in Marketing or related discipline
Must supply portfolio to demonstrate design ability for digital media solutions, marketing promotions and graphic design including URLs.
Demonstrated working knowledge using Adobe Creative Suite-(including InDesign, Photoshop, Illustrator, and Acrobat); Microsoft applications (including Word, PowerPoint and Excel).
Knowledge of website analytics tools like Google Analytics
Strong writing skills to effectively communicate the brand’s message
Data analysis skills to extract value from reporting tools
Adaptability in the ever-changing digital space and the ability to think like a consumer
Strong organizational and planning skills, superior attention to details and ability to manage multiple projects simultaneously.
Attention to detail and problem solving skills
Excellent written and verbal communication skills (English; other languages are a plus)
A creative mind with an ability to suggest improvements