Director of Marketing
- Santa Clara University - Miller Center for Social Entrepreneurship
- Santa Clara
- Job Type
- Contact Information
Director of Marketing
Santa Clara University
Department: Miller Center for Soc. Entrep.
Part Year: No
FLSA Status: Exempt
Standard Hours (hours per week): 40
Miller Center delivers world-class accelerator programs that connect global social enterprise leaders with Silicon Valley business executives to develop more sustainable, scalable market-based solutions to the problems of those living in poverty around the world. Founded in 1997, Miller Center is one of three Centers of Distinction at Santa Clara University, located in the heart of Silicon Valley. We leverage the entrepreneurial spirit of Silicon Valley to advance the University’s Jesuit tradition of service to the poor and protection of the planet.
The Director of Marketing develops and implements comprehensive strategies for branding, marketing, communications, public relations, and related activities for Miller Center and its programs and initiatives. The Director of Marketing leads and directs all activities in these domains, articulates key messages that position Miller Center as the leader in accelerating social entrepreneurship and enhance Miller Center’s reputation within SCU and on a local, national, and global basis. The Director of Marketing creates and drives marketing strategies and assets to attract social entrepreneurs, impact investors, students, and donors to advance Miller Center’s mission.
The Director of Marketing collaborates with University Marketing and Communications and other Schools and Centers within SCU to create and disseminate integrated messaging that builds the overall brand of Miller Center for Social Entrepreneurship and of Santa Clara University as a differentiated academy of excellence in accord with its Jesuit values. Additionally, the position builds and manages program marketing assets targeted at social entrepreneurs (SEs), volunteer mentors, partners, and SCU students through the website, email outreach/newsletters, and social media to increase our pipeline of qualified SEs in GSBI programs, promote GSBI alumni to funders and ecosystem, engage mentors, and recruit students, while maintaining a consistent voice and integrated communications across all platforms and stakesholders.
Essential Duties and Responsibilities:
1) Direct marketing for Miller Center’s programs (50%).
a. Develop and disseminate integrated messaging and marketing assets that position Miller Center’s Global Social Benefit Institute (GSBI®) accelerator programs (e.g., GSBI In-Residence, GSBI Online, GSBI Boost) and the Education and Action Research programs including the Global Social Benefit Fellowship as gold-standards for social entrepreneurs, impact investors, and SCU students.
b. Collaborate with program staff to develop and implement marketing and communications plans and marketing campaigns to advance each program’s objectives.
c. Monitor, analyze, and report impact of marketing messages and assets across all channels; optimize marketing investments and channel strategies in partnership with program staff.
d. Ensure that Miller Center’s website communicates each program’s objectives, value, and impact; benchmark and adopt best practices from ecosystem leaders; monitor, analyze, and evolve engagement mechanisms and traffic.
2) Provide strategic and tactical direction and execution for Miller Center’s marketing efforts (40%).
a. Create and implement comprehensive marketing programs that enhance Miller Center’s brand, image, and reputation as a leader in the social entrepreneurship ecosystem.
b. Develop and distribute mass and directed communications to Miller Center audiences through newsletters, website, social media, email campaigns, and other channels; analyze and report on effectiveness of various strategies to inform optimal resource allocation.
c. Develop, direct, and maintain an integrated editorial calendar and message house for Miller Center marketing communications and public relations activities, including all publications, social media campaigns, digital marketing, website, and media relations content
d. Articulate, monitor, and strategically evolve Miller Center’s desired image and brand attributes; assure consistent communication of image, brand, and position, to all constituencies, both internal and external, seeking regular feedback.
e. Provide editorial direction and oversee the design, production, and distribution of all Miller Center publications, website content, and social media messaging; ensure adherence to Miller Center style guide and brand attributes.
d. Collaborate with UMC , external consultants, and the Executive Director to develop and implement an integrated Miller Center media strategy and messaging; actively solicit media interest in Miller Center and its core programs, develop strategic relationships with target media, and ensure timely responses to media requests.
e. Lead collaborative efforts with University Marketing and Communications and other SCU units to advance collective marketing efforts, the comprehensive campaign, and ensure consistency of messaging for both Miller Center and the university as a whole.
f. Consult with the Director of Advancement and University Relations staff to support Miller Center fundraising activities; develop and deliver materials appropriate for corporate, foundation, and individual donors.
g. Ensure appropriate branding and representation of Miller Center in relevant public forums, such as the SOCAP conference.
h. Lead the planning and promotion of Miller Center events, including Welcome Reception and Showcase events.
3) Support center administration (10%).
a. Collaborate with Director of Finance and Administration to develop an annual marketing budget. Monitor expenses for compliance with established budgets.
b. Manage the appearance of all Miller Center print and electronic materials such as letterhead, use of logo, brochures, etc.
c. Develop, implement, and evolve a system for measuring and reporting on the success of our marketing efforts.
Provides Work Direction:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The items below are representative of the knowledge, skills, abilities, education, and experience required or preferred.
This position requires the ability to effectively establish and maintain cooperative working relationships within a fast-paced diverse multicultural environment.
The physical demands described below are representative of those that must be met by an employee to successfully perform the essential functions of this job. In accordance with the Americans with Disabilities Act, as amended, the California Fair Employment & Housing Act, and all other applicable laws, SCU provides reasonable accommodations for qualified persons with disabilities. A qualified individual is a person who meets skill, experience, education, or other requirements of the position, and who can perform the essential functions of the position with or without reasonable accommodation.
• Considerable time is spent at a desk using a computer
The work environment characteristics described below are representative of those an employee encounters while performing the essential functions of this job.
• Mostly indoor office environment.
• Some local travel required.
• Leadership experience in marketing, communications, and event planning and management
• Knowledge of good web design principles and search engine optimization techniques
• Outstanding interpersonal skills and the ability to represent the center and the University at a high level with partners, potential corporate, foundation, and individual donors, and other organizations active in the social entrepreneurship arena.
• Exemplary oral and written communication skills
• Ability to juggle multiple deadlines and deliver accurate and timely materials
• Self-starter with excellent organizational skills and an innovative approach to problem solving, working as part of a team in a non-hierarchical environment
Education and/or Experience:
• Bachelor’s degree in marketing, communications or a related discipline
• MBA or equivalent professional experience
• Minimum of 6 years of relevant professional experience in marketing, communications, public relations, and related fields
Salary Information: $3,145 – $4,250 semi monthly – commensurate based on experince
Open Until Filled: Yes
Special Instructions to Applicants:
To view the full job posting and apply for this position, go to http://apptrkr.com/1354566
About Santa Clara University
Santa Clara University is a comprehensive Jesuit, Catholic university located in California’s Silicon Valley, offering its 8,800 students rigorous undergraduate curricula in arts and sciences, business, and engineering, plus master’s, Ph.D., and law degrees.
Distinguished by the highest retention rate and ranked second among all master’s universities in the West by U.S. News and World Report, Santa Clara University is California’s oldest operating institution of higher-education. The University is focused on creating an academic community that educates citizens and leaders who will build a more just, humane, and sustainable world.
Santa Clara University is an Equal Opportunity/Affirmative Action employer, committed to excellence through diversity and inclusion, and, in this spirit, particularly welcomes applications from women, persons of color, and members of historically underrepresented groups. The University will provide reasonable accommodations to individuals with a disability.
Santa Clara University annually collects information about campus crimes and other reportable incidents in accordance with the federal Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act. To view the Santa Clara University report, please go to the Campus Safety Services website at http://www.scu.edu/cs/. To request a paper copy please call Campus Safety at (408) 554-4441. The report includes the type of crime, venue, and number of occurrences.