Ethiopia – Sales Manager

Burn Manufacturing
Job Type
Deadline for Applications
How to Apply
Please email your CV and cover letter to in the following filename format: <[First Name, Last Name], Ethiopia Sales Manager [CV/Cover Letter], [Date]>. Email Subject Line: Ethiopia Sales Manager
Where to Apply

Based in Ruiru, Kenya, BURN Manufacturing designs, produces and distributes Kenya’s bestselling, most durable and economical charcoal and wood cookstoves that also dramatically reduce harmful smoke emission.

Not only do we sell the world’s most fuel-efficient charcoal and wood household stoves, but BURN is also the only cookstove company which manufactures all its products in sub-Saharan Africa’s only state-of-the-art clean cookstove manufacturing facility. We are extremely proud to employ 250+ team members throughout Kenya and support a workforce which is 60 percent female, thus empowering women in roles traditionally considered to be “for men only.”

Since 2013, BURN has sold more than 500,000+ Jikokoa ™ stoves in East Africa. These stoves have helped 3,000,000 beneficiaries save $151 million in fuel expenditures and 2.6 million tons of wood while reducing indoor air pollution by 65%. BURN currently sells ~20,000 stoves per month and are on track to double sales over the next 12 months.

We are seeking a Sales Manager to spearhead our sales expansion into Ethiopia. He/she will be a key member of the Expansion team and will work closely with the VP Expansion.

Roles and Responsibilities

Strategy: In collaboration with the Expansion team in Nairobi, design, implement and manage the national sales, marketing and distribution strategy for Ethiopia

Account Management: Manage existing distributor relationships/customer accounts and provide support when necessary

Business Development: Identify and develop new distribution partnerships targeting wholesalers, retailers, corporations/government institutions and NGOs

Marketing: In collaboration with the Marketing team in Nairobi, design, implement and manage innovative marketing campaigns to drive sales through existing distribution channels

Activations & Merchandising: Hire (or outsource), train, and manage an on-the-ground sales activation/merchandising team in line with BURN’s market strategy (live demos, store displays, etc)

Logistics & Forecasting: Plan an order schedule together with importers/distributors, assist in sales forecasting and track the sales and marketing budget for the country

Reporting: Produce monthly reports for the senior management team in Nairobi highlighting trends, marketing effectiveness and growth opportunities

Training: Train partners on BURN’s products

After Sales: Set up and manage an after-sales network of repair stations and warranty activations

Market Research: Assist the Market Research team in Nairobi with any market specific research projects

Government Relations: Be the key on-the-ground person for BURN working with Government officials with guidance and support from the Expansion team in Nairobi

Desired Experience

3 years sales and marketing experience in Ethiopia (E), preferably in consumer durable goods (D)

Excellent written and verbal communication skills (both Amharic and English) (E)

Managerial experience; strong ability to manage a small team of promoters (E)

High level of comfort working with wholesale business clients (E)

Experience designing and managing marketing strategies/campaigns and creating end-consumer demand (E)

Familiarity with the Ethiopia wholesale/retail market (E)

Enthusiastic, creative and a desire to ‘sell for good’ (E)

Strategic thinking; experience developing strategy and/or business plans (D)

Experience developing new distribution channels (D)

Strong analysis/number-crunching background (D)

Additional Information

For more information on BURN please visit

BURN is a corruption-free business, and in accordance with its graft policy there is zero tolerance for giving or receiving bribes or allowing any other undue influence on our operations.