Head of Marketing

Organization
Empower Work
Location
Remote or San Francisco
Job Type
Full Time
Deadline for Applications
10/05/2021
How to Apply
https://www.empowerwork.org/jobs
Where to Apply
https://www.empowerwork.org/jobs
Tags
Full-time

About Empower Work
Empower Work is an early-stage, national nonprofit on a mission to create healthy, equitable workplaces where employees are valued, supported, and empowered. They believe that when people thrive at work, communities, companies, the economy, and their democracy, thrive. To reach that, they need to dramatically shift cultural norms and expectations within workplaces. And they need to radically transform how they support people at critical, opportunity-altering moments.

Their approach fuels positive change in three ways:

Improved economic and emotional well-being for less-represented and less-resourced workers via immediate, confidential SMS support
Improved workplace practices as volunteer peer counselors bring their 25+ hours of Empower Work training to their workplaces, creating a ripple effect
Systemic workplace change as their data and storytelling informs new approaches, training, and policy
Joining the team as their Head of Marketing is a unique opportunity to be part of building the voice and vision for their outreach, as well as setting the stage for the growth of the organization to help them reach 3M, vulnerable workers, in the coming 5 years. Over 56% of those their mission supports identify as a person of color, 78% identify as women, and 40% identify as lower income.

You’ll join a small, nimble, collaborative, creative, and independent team as well as a community of driven, accomplished professionals who are passionate about making workplaces across the U.S. safe environments, rich in opportunity for everyone.

About the Role
Empower Work’s Head of Marketing will be responsible for leading their marketing and communications strategy and overseeing the execution of that strategy with their team. Every day the Empower Work Head of Marketing will work to ensure they’re growing their impact by ensuring people have the tools to thrive at work.

Empower Work’s Head of Marketing will be responsible for deeply understanding the needs of vulnerable workers that Empower Work supports and developing and executing marketing plans to reach them. You’ll create, edit, and manage content, run campaigns and initiatives to reach those workers, and monitor metrics and results to determine what to scale. You’ll also help them reach and grow their volunteers who respond to workers via text and chat.

Responsibilities:

Continue to develop and ensure brand personality, tone, positioning, and messaging across all marketing efforts. This will include managing the training and oversight of the Empower Work team to consistently use these standards
Design and execute strategies across multiple platforms that serve immediate and longer-term goals of growing those served and volunteers
Develop and lead their digital marketing strategy. This will include their website and SEO, social media, newsletters, and emerging technology and communication channels as well as making sure they have the marketing tech stack needed to achieve their goals
Improve on their KPIs, including web traffic, the number of people served month over month, the number of volunteers, and awareness across their broader community
Collaborate with stakeholders including team, volunteers, advisors, board, etc to understand org needs, voice, and audience to create impactful communications
Oversee staff, contractors, and vendors to execute work to meet goals along with content creation processes, calendar, and editorial workflow
Measure the results of marketing activity to inform future decisions, advising the team on next steps organizationally
What They’re Looking For
7-10 years of experience with marketing experience
Significant experience growing and managing teams of marketers and creatives
Strong writing and editing skills
Understanding of and interest in SEO, web traffic, and conversions
Deep understanding, respect, and appreciation for the workers and communities they serve
You’ll thrive as a Head of Marketing at Empower Work if…
You are energized to lead the team that communicates Empower Work’s mission to build healthy, equitable workplaces.
You thrive creatively, empathetically exploring new ways to reach people.
You have a high-quality bar for written and creative work.
You enjoy leading teams who create and design content and can jump in and create content yourself as needed.
You understand how to use data and analytics to inform content development.
You are an eager and brave learner comfortable trying new things in service of continuous learning, improvement, and innovation.
You find joy in collaborating and helping others and aren’t shy about asking for help when needed.
You enjoy variety and adapting within growing, distributed organizational environments.
You’re proactive and do the work, as well as offer your perspective to do things better (they love ideas!).
You are a self-aware and conscientious communicator.
You understand and are curious about workplace culture, organizational politics, and industry challenges.
Important Details
Location: Remote, with minimal travel 1-2 times a year to the Bay Area for team building. Empower Work’s HQ is in San Francisco.
Time: Full time.
Compensation: Dependent on location and experience. This role pays $90,000- $115,000 for candidates in the Bay Area. They adjust final salaries based on location and experience. More information on salary based on your permanent location will be discussed in the interview process. This position is exempt.
Reporting: This role will report to the Executive Director and have one direct report to start. Over time it is anticipated this team will grow and include more direct reports.
What’s the application process and timeline?

Applications Open: This application should take about 20 minutes including submitting your resume and a few questions.
Phone Interviews (30 minutes): Through October 15th. There will be 20-30 minutes of pre-work prior to the call.
Projects: Through October 15th. If moving to the project phase, you will receive a project scope that will take 1 hour to complete.
Zoom Interviews (1 hour): Week of October 18th. The Zoom interview will dig into the details of your experience professionally.
Final Interviews: Week of October 25th. These might be with members of the team, members of the Board, or with volunteers so that you can learn more about the organization and they can dig into any final questions to ensure mutual alignment.
Reference Calls: Final candidates will share 3 professional references and they will reach out to them for 15-minute phone calls.
Final Offer Made in late October
Is the full team remote? Will it stay that way?

When they started Empower Work, their staff were all located in the Bay Area. Since the beginning, their volunteers have been across the country – and the world. They are now a remote team with people in the Bay Area, Washington State, and Tennessee. This position can be based anywhere in the United States. They will gather 1-2 times a year, likely in the Bay Area.

Additional Information
Hiring, supporting, and empowering a diverse, inclusive, collaborative team is at the core of their mission. They strongly encourage people of color, first-generation Americans, first in their family to pursue higher education or join a new industry, people with disabilities, members of the LGBTQ+ community, and women to apply.

Empower Work is an equal opportunity employer. This means all qualified applicants will receive consideration and will not be discriminated against people because of race, ethnicity, sex, age, religion, national origin, marital status, pregnancy, personal appearance, veteran status, disability, sexual orientation, gender identity or expression, family responsibilities, or political affiliation.

Ready to apply?

If you share their values and their enthusiasm for empowering people to thrive at work, they’d love to review your application! Instead of a cover letter, they ask you to submit your resume and answer three questions to share a bit more about you.

Note: You’ll need valid U.S. work authorization to join them.