Indian Housing Market Consultant

Habitat For Humanity International
Deadline for Applications
Where to Apply (ATTN: Jennifer Oomen)


An estimated 1.6 billion people in the world live in sub-standard shelter. Habitat for Humanity created the Center for Innovation in Shelter and Finance (the Center) to work with public, private and third-sector actors to help to eliminate the housing deficit. The Center provides advisory services, research and peer learning opportunities to assist market actors in solving the housing deficit.

In India the growth of housing finance has been tremendous in the last 15 years. Despite this encouraging trend, a housing shortage of 62 million units remains. Furthermore, over 95% of the housing shortage is among the economically weaker section, low income groups and marginalized persons.

Habitat for Humanity International (HFHI) aims to catalyze both the demand and supply side of the affordable housing market to achieve a vibrant housing ecosystem in India. To accomplish this, HFHI will focus on improving access to products, services, and financing so that low income households can create healthy homes for their children.

This project will conduct a housing value chain analysis to identify market actors and understand access to essential services, building materials, construction labor, and finance in southern India. The intent is to use this knowledge to develop market based solutions with private sector firms to expand the availability, accessibility and affordability of sustainable products and services that are essential for the provision of healthy homes.

About the Consultancy

The Indian Housing Market Consultant will lead efforts to facilitate improved market systems in the low income housing market in southern India. This will include working with, and supporting the initiatives of, a variety of market actors in the low income housing sector including:

Construction Supply Companies, which may include

  • Importer Distributors of plumbing supplies, electricals, insulation, cement, rebar reinforcement, roofing materials, construction tools, etc.
  • Local Manufacturers of PVC, insulation, paneling, and other state-of-the-art affordable construction materials supplying the low-income housing market
  • Cement Manufacturers (latrines, septic tanks, cement reinforcement, blocks, etc.)
  • Construction Material Wholesalers and Retailers
  • Independent Wholesale/Retail Distributors – operate at a district level, buying construction materials in bulk from Lead Firms (LFs) or at centralized markets.
  • Company-Owned Wholesale Distributors – owned by the LFs
  • Small-scale Retailers

Construction Professionals

Purchase their materials from Wholesale/Retail Distributors, or directly from the LFs. They are influential in the types of materials a low-income housing consumer will purchase. Examples of these professionals include: foremen (often these are experienced masons, roofers, or carpenters), masons, draftsmen, carpenters, roofers, plumbers, and electricians.

Low-income Housing Consumers

Purchase construction materials and services from any of the actors above. For many reasons, the predominant pattern for building and upgrading their homes is progressive — by means of small, incremental stages in accordance with a household’s priorities and financing abilities – instead of purchasing an already constructed home.

They can benefit from greater commercial access to affordable, quality construction inputs and information on those inputs. Many consumers play a large part in the construction process themselves, acting either as foremen, masons or carpenters.

The Indian Housing Market Consultant will use facilitation strategies, based on market development principles, to support market actors in the low income housing sector to carry out a wide variety of firm-specific and cross-company initiatives to build their capacity, as well as the capacity of their small and medium-scale enterprise (SME) intermediaries, to provide improved/expanded products, services and support to low-income housing consumers. In this way, sustainable impact will be generated based on long-term market relationships.

Examples of market actor-led initiatives that HFHI might support include:

  • company led training, field days and extension services to expose SME construction professionals and low-income housing consumers to improved PVC window frames, insulation, paneling, and other affordable, energy-efficient construction materials
  • construction of \”demonstration homes\” in strategic locations
  • mentoring of wholesale/retail distributors and construction professionals in the advantages and proper use of company products
  • capacity building activities for SME retailers (serving low income consumers) to improve their management skills, knowledge of company products, and client-oriented practices
  • development and/or procurement of improved quality, affordable construction materials targeting the low-income housing market for sale to low-income housing consumers
  • development of strategies and linkages with financial institutions to facilitate the provision of cash or in-kind production finance to low-income housing consumers with whom they transact, either directly or through whole/retail outlets
  • cross-company initiatives to identify improved products and technologies (affordable to low income consumers) through attending regional or international trade fairs, visiting potential suppliers, guest speakers, etc.
  • company-designed training curricula (to be used in local vocational training institutions) and apprenticeships in the use of improved construction products and services destined for low income consumers

The Indian Housing Market Consultant will also lead efforts to support:

  • Financial institutions such as banks, housing finance companies and microcredit entities that can provide construction loans to low-income home builders.
  • Training institutions offering training to SME construction professionals.

The Indian Housing Market Consultant will lead the following activities (with technical support from HFHI and a third-party market development consulting firm)
1. Housing market value chain assessments
2. Identifying and soliciting initiatives from value chain market actors
3. Structuring agreements with market actors, and
4. Facilitating and monitoring the implementation of initiatives

Education and experience

  • Master’s degree in business administration, finance, economics, international development or related areas.
  • At least five (5) years of work experience, including supervisory roles, in one or more areas of market development such as value chain analysis, proposal development, program design, program management and impact evaluation.

Skills, competencies and experience

  • Proven track record of success in managing projects related to market development or value chain initiatives.
  • Experience in providing advisory or consulting services to private sector enterprises or government agencies.
  • Excellent business judgment and strong analytical and problem solving skills.
  • Leadership skills to assemble and mentor a high-performing team.
  • Excellent initiative, able to work without close supervision.
  • Strong communication and presentation skills (written and oral). In particular the ability to write clearly, succinctly and engagingly about technical subjects in English as well as ability to work in one of the Southern Indian languages.
  • Ability to work in India and willingness to work out of either Habitat’s Chennai or Bangalore project office.
  • Individual consultants will be considered only.
  • Willingness to travel domestically up to 40% of the time and globally as required.

Additional Information

The Indian Housing Market Consultant will lead efforts to facilitate improved market systems in the low income housing market in southern India. This will include working with, and supporting the initiatives of, a variety of market actors in the low income housing sector.