Innovative Human Resource and/or Marketing Specialist

SOBA Sierra Leone
Freetown, Sierra Leone
Job Type
Deadline for Applications
Where to Apply

Short-term consultancy to design a rapid training and selection programme to develop marketing talent in Sierra Leone

Position type: Consulting
Duration: 3-4 weeks
Expected start date: May 2017

About the project
Sierra Leone Opportunities for Business Action (SOBA) private sector development programme that is funded by DFID and implemented by Adam Smith International. SOBA uses a market systems approach to facilitate economic growth in Sierra Leone. The programme collaborates with a breadth of businesses to trial and to scale innovative and inclusive business practices that reduce poverty and improve economic opportunities and outcomes for poor women and men.

Starting and growing a business in Sierra Leone is challenging. Entrepreneurs face a number of obstacles, including limited access to capital, talent, and marketing and finance services. SOBA’s Business Innovation Hub (BI Hub) aims to address some of the constraints in the entrepreneurial ecosystem, and improve performance of the market to allow existing businesses to grow, and attract new entrepreneurs. One of the strategies of the BI Hub is to work with professional service providers to strengthen and promote support services for small and growing enterprises (SGBs).
Through interaction with key stakeholders in the marketing industry in Sierra Leone, the BI Hub identified talent acquisition and development to be a major challenge. There is a large talent gap for skilled marketeers, which forces many firms to rely on foreign talent, thereby increasing costs and lead time significantly. Furthermore, university degrees and training certificates tend to be poor indicators of the potential of candidates in Sierra Leone.

About the role
SOBA is looking to hire a short-term consultant to lead the development of a rapid training and selection programme for the marketing industry: “Marketing Bootcamp”. Marketing bootcamp would entail intensive training on marketing as well as general professional skills whilst putting trainees through an vetting process to identify top talent. Through skills tests and assessments, participants are evaluated throughout the programme and only the best talent will complete the full duration of the bootcamp. Graduates of the program will go on to be placed at corporations or marketing firms in Sierra Leone.

Key tasks
Design the “Marketing Bootcamp” rapid training & selection programme:
Liaise with local stakeholders to obtain input for the development of the programme and ensure local context fit
Design application process and selection criteria
Develop or select training materials, including modules on marketing skills and general business and workplace skills.
Materials may be delivered via a mix of in-person or online channels.
Training program should combine quick lessons, practical exercises, and motivational content
Focus is on hard marketing skills needed to execute on marketing strategies: marketing research, graphic design, (social) media management, project management
Develop assessment tools and skills tests to guide the vetting process

Desired experience
Background in human resources, training, or marketing
Experience designing and developing training and selection programmes
Understanding of digital curriculum and assessment tools
Good understanding of marketing tools and concepts
Experience working in sub-Saharan Africa
Interest and passion for designing innovative educational solutions

How to apply
Applications will be considered on a rolling basis. Apply soon for early consideration. The deadline for applications is 20 April 2017, only short-listed applicants will be contacted. To apply, use the Escape platform or send a CV to
Compensation details

This is a competitively paid consultancy opportunity. Flights, accommodation and visa provided.