Marketing Lead

Organization
Vera Solutions
Location
Cape Town
Job Type
Full-time
Deadline for Applications
04/07/2021
How to Apply
Complete the online application form
Where to Apply
https://verasolutions.formstack.com/forms/2021_vera_marketinglead
Tags
Full-time

Join their innovative, global team using technology to transform the way the social sector engages with data. They run on passion, blending diverse skill sets and experiences with a collective mission to help organizations tackle challenges and achieve greater impact. They encourage all staff to push their own boundaries and drive the company in exciting new directions. As a social enterprise, they reinvest a majority of their profits in their growth and continued pursuit of their mission and vision.

Position Overview
The Marketing Lead is responsible for helping grow Vera’s business by proactively driving demand generation and thought leadership activities. You will work closely with their growing Marketing and Business Development teams to support all aspects of Vera’s marketing portfolio, including content marketing, event marketing, email marketing, SEO, social media marketing, and brand positioning. You will also have the opportunity to help develop, present, and execute the company’s marketing strategy, and create dynamic and engaging campaigns that increase brand awareness and engagement.

This is a hands-on, global role that will allow you to gain experience in the operations of a growing social enterprise, working closely with staff across the company to enable it to scale sustainably. They’re looking for someone who demonstrates excellent attention to detail, communication, time management skills, creativity, and eagerness to learn. The ideal candidate will be a strong writer with a demonstrated ability to coordinate competing priorities with finesse, professionalism, and enthusiasm.

Primary Responsibilities:
Create valuable and engaging content for their website, blog, social media, and newsletters that effectively communicates Vera’s mission and vision
Write and review thought leadership content that speaks to Vera’s expertise in digital transformation, impact measurement, portfolio management, etc.
Develop and execute Vera’s marketing strategy – understanding the company’s value proposition and ideal customer profiles, identifying key metrics, and scheduling marketing activities
Showcase customer success stories through content marketing, video marketing, event marketing, and webinars
Maintain events calendar; propose and secure speaking engagements
Build and maintain strategic partnerships and lead joint marketing activities
Design and execute highly creative campaigns that drive brand awareness and engagement; craft and curate dynamic content for their social media channels
Conduct market research on competitors and industry trends
Align with and support the Business Development team to enhance sales collateral and content
Prepare and present regular reports on leads, opportunities, etc.; analyze ROI and KPIs
Support recruitment, hiring, and onboarding for marketing positions

Qualifications and Experience:
Essential:
4+ years of marketing and communications experience, preferably in tech
BA/BS or other undergraduate degree
Excellent written and verbal communication and relational skills
Background in visual arts/graphic and/or web design (WordPress, Canva, Photoshop)
Attention to detail and commitment to quality
Curiosity and problem solving skills—do problems slow you down or drive you to seek solutions?
Excellent time management and organizational skills with an ability to balance conflicting priorities effectively
Ability to work independently as well as collaborate as part of a dynamic team
Comfort working in high-paced and diverse environments
Flexible, resourceful and proactive; commitment to learning and growth
Fluency in English (written and verbal)

Desirable:
Experience working in the social sector
Experience deriving business insights from market research, internal data, and other sources
Experience with SEO and social media marketing tools
Fluency/proficiency in additional language(s)

Additional Information

Please complete the online application form: https://verasolutions.formstack.com/forms/2021_vera_marketinglead