Product Marketing Manager
- Digital Green
- This position will be based in the US but is remote and the individual may be based out of the following states: California, Nevada, Kansas, Washington D.C., Washington, Pennsylvania, Virginia, Maryland, New York, or Texas.
- Job Type
- Deadline for Applications
- How to Apply
- Submit an application through our careers page
- Where to Apply
|About Digital Green
Digital Green is a global development organization that empowers smallholder farmers to lift themselves out of poverty by harnessing the collective power of technology and grassroots-level partnerships. We join forces with governments, private agencies and, most importantly, rural communities themselves to co-create digital solutions that are of the community and for the community. When farmers have the tools they need to connect with one another, they’re far more likely to apply what they’ve learned on their farms and in their households–improving their own livelihoods and those of others in their community, in a manner that’s nutrition-sensitive, climate-resilient, and inclusive.
So far, Digital Green has reached 2.5 million rural community members across over 8,000 villages in India, Ethiopia, Afghanistan, Ghana, Niger and Tanzania. Collaborating with over 20 partners, Digital Green has helped facilitate the production and dissemination of over 7,000 localized videos in 50 languages. In addition to this, through our online training courseware, we have trained 17,000 frontline workers, 7,000 of whom have been trained through mobile applications. Digital Green operates from offices in San Francisco, New Delhi, Addis Ababa and Washington, DC. Digital Green is a 501(c)(3) nonprofit organization in the US. For more information, please visit Digital Green’s website: www.digitalgreen.org.
Digital Green is entering an exciting phase of development as it expands its activities to additional countries in Asia and Africa. As part of this expansion, Digital Green is building a small team of exceptional individuals with a passion for finding solutions to pressing development problems, a curiosity about complex issues facing the world’s poor, and a drive to tell our story. This is an exciting opportunity to join Digital Green’s new and growing team, supporting our ongoing programs, country expansion and start-up operations.
Digital Green has embarked on an ambitious strategy over the coming five years to deepen as well as broaden its core offerings to improve smallholder farm productivity, while embarking on a journey to identify impactful and scalable tech enabled solutions for sustainable and resilient agriculture. The new strategy and the theory of change are coupled with a smart communication strategy that helps advancing the organizational mission by promoting brand and identity and positioning Digital Green as a trusted, go-to partner.
As Product Marketing Manager, you’ll help develop the positioning, messaging, and execute the go-to-market strategies for Digital Green’s products and services. This focus includes running and orchestrating product events; researching personas and use cases; creating product messaging and collateral; developing our value proposition and case studies with partners; and promoting our offerings to partners and prospects. The ideal candidate brings a strong mix of business and technical skill to understand our market, craft compelling messaging, develop innovative campaign programs, and enable our teams and partners to use our products.
The Product Marketing Manager will report to the Director, Communications, engage closely with the project and in-country staff to advance Digital Green’s voice and key messages, and will support global communications.
This position will be based in the US but is remote and the individual may be based out of the following states: California, Nevada, Kansas, Washington D.C., Washington, Pennsylvania, Virginia, Maryland, New York, or Texas.
Support product and program teams with business case opportunities to drive product awareness and opportunities for growth
Support Go-To-Market Strategy
Plan go-to-market initiatives for new product and features, partnering with product, engineering, and business development leads
Market & Customer Insight
Develop deep market, customer, and user insight to inform the portfolio roadmap and marketing strategies
Qualifications and Experiences
At least 4-6 years of product marketing experience, degree in business management, marketing, or communications preferred
To be a successful as a member of the Digital Green team, you will also:
Have a passion for our mission and a strong desire to impact an up-and-coming non-profit organization.