Product Marketing Manager

Organization
Digital Green
Location
This position will be based in the US but is remote and the individual may be based out of the following states: California, Nevada, Kansas, Washington D.C., Washington, Pennsylvania, Virginia, Maryland, New York, or Texas.
Job Type
Full-time
Deadline for Applications
01/27/2023
How to Apply
Submit an application through our careers page
Where to Apply
https://digitalgreen.applytojob.com/apply/nOfTZE0MUv
Tags
Full-time

About Digital Green

Digital Green is a global development organization that empowers smallholder farmers to lift themselves out of poverty by harnessing the collective power of technology and grassroots-level partnerships. We join forces with governments, private agencies and, most importantly, rural communities themselves to co-create digital solutions that are of the community and for the community. When farmers have the tools they need to connect with one another, they’re far more likely to apply what they’ve learned on their farms and in their households–improving their own livelihoods and those of others in their community, in a manner that’s nutrition-sensitive, climate-resilient, and inclusive.

So far, Digital Green has reached 2.5 million rural community members across over 8,000 villages in India, Ethiopia, Afghanistan, Ghana, Niger and Tanzania. Collaborating with over 20 partners, Digital Green has helped facilitate the production and dissemination of over 7,000 localized videos in 50 languages. In addition to this, through our online training courseware, we have trained 17,000 frontline workers, 7,000 of whom have been trained through mobile applications. Digital Green operates from offices in San Francisco, New Delhi, Addis Ababa and Washington, DC. Digital Green is a 501(c)(3) nonprofit organization in the US. For more information, please visit Digital Green’s website: www.digitalgreen.org.

Digital Green is entering an exciting phase of development as it expands its activities to additional countries in Asia and Africa. As part of this expansion, Digital Green is building a small team of exceptional individuals with a passion for finding solutions to pressing development problems, a curiosity about complex issues facing the world’s poor, and a drive to tell our story. This is an exciting opportunity to join Digital Green’s new and growing team, supporting our ongoing programs, country expansion and start-up operations.

Job Summary

Digital Green has embarked on an ambitious strategy over the coming five years to deepen as well as broaden its core offerings to improve smallholder farm productivity, while embarking on a journey to identify impactful and scalable tech enabled solutions for sustainable and resilient agriculture. The new strategy and the theory of change are coupled with a smart communication strategy that helps advancing the organizational mission by promoting brand and identity and positioning Digital Green as a trusted, go-to partner.

As Product Marketing Manager, you’ll help develop the positioning, messaging, and execute the go-to-market strategies for Digital Green’s products and services. This focus includes running and orchestrating product events; researching personas and use cases; creating product messaging and collateral; developing our value proposition and case studies with partners; and promoting our offerings to partners and prospects. The ideal candidate brings a strong mix of business and technical skill to understand our market, craft compelling messaging, develop innovative campaign programs, and enable our teams and partners to use our products.

The Product Marketing Manager will report to the Director, Communications, engage closely with the project and in-country staff to advance Digital Green’s voice and key messages, and will support global communications.

This position will be based in the US but is remote and the individual may be based out of the following states: California, Nevada, Kansas, Washington D.C., Washington, Pennsylvania, Virginia, Maryland, New York, or Texas.

Key Responsibilities

Product Positioning

Support product and program teams with business case opportunities to drive product awareness and opportunities for growth
Lead efforts to market to technical practitioners by deeply understanding their needs and use cases as well as Digital Green’s products and technology
Contribute to marketing strategy and messaging, and maintain technical accuracy of marketing messages
Develop messaging and positioning that clearly defines our products’ value proposition to partners
Develop marketing personas with a focus on value, differentiation and use cases, partnering closely with product managers to execute the promotional strategy element of the product roadmap

Support Go-To-Market Strategy

Plan go-to-market initiatives for new product and features, partnering with product, engineering, and business development leads
Create content strategy and develop innovative campaigns with a drumbeat of high-impact content to drive awareness and understanding
Create product demos to illustrate capabilities, differentiators, and benefits for partners
Create technical product marketing materials, including videos, white papers, presentations, web content, and more
Conduct training sessions to help field teams understand our technology and how to position it effectively with prospects and customers
Produce content for webinars, events, and speaking opportunities
Handle product launch motions and related to go-to-market strategies to drive awareness and use of new capabilities and offerings

Market & Customer Insight

Develop deep market, customer, and user insight to inform the portfolio roadmap and marketing strategies
Track and analyze marketing efforts and feedback to drive iterative improvements for future product promotions
Support efforts to validate future product and feature concepts through customer interviews, research and analysis of user data
Leverage insights from partners and peers to proactively refine our messaging, ensure product-market fit, and influence the product marketing strategy

Qualifications and Experiences

At least 4-6 years of product marketing experience, degree in business management, marketing, or communications preferred
Proven track record of executing product marketing strategies with a global audience and across multiple platforms and mediums
Demonstrated success and passion for collecting and using customer insight to drive strategic decisions
Comfortable with data, and collecting and analyzing data from a number of sources
Ability to position innovative products and tell compelling stories through sales narratives and marketing collateral
Prefer experience working in the global agriculture, food, nutrition, or technology space; additional preference for experience working across South Asia and sub-Saharan Africa
Preference for technical skills or experience in complementary areas such as graphic or web design, data visualization, photo/videography, podcasting, or related skillsets
Attention to detail, ability to develop and oversee workflow processes and system
Experienced, clear, precise writer and editor in English
Proactive, organized, sets and meets deadlines, balances competing priorities
Creative communicator with new ideas and a willingness to take risks
Ability to work with and bring together a diverse group of stakeholders
Thrives in a fast-moving, entrepreneurial and ambiguous environment.
Experienced in building, prioritizing, and inspiring a culture of storytelling and clear communication across an organization
Digital expertise is key to the role as well as a distinguishing feature of the organization. Ideally, they should have worked around social impact and policy and can translate the technical aspect of digital technology
Travel is estimated to be 4-6 weeks a year but may be adjusted depending on the evolution of the role

To be a successful as a member of the Digital Green team, you will also:

Have a passion for our mission and a strong desire to impact an up-and-coming non-profit organization.
Be an innovative and creative thinker – you are not afraid to try something new and inspire others to do so.
Have a very high level of personal and professional integrity and trustworthiness.
Have a strong work ethic, take initiative, and require minimal direction.
Work well independently as well as part of a team.
Thrive in a fast-paced and fun environment.