Senior Brand Strategist

Wikimedia Foundation
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Senior Brand Strategist


The Wikimedia Foundation seeks a collaborative and creative brand thinker to help chart the future of some of the world’s most beloved brands: Wikipedia and other Wikimedia brands. Reporting to the Senior Global Brand Manager, the Brand Strategist will join the Wikimedia Foundation brand studio, a special creative and strategic innovation team that is responsible for brand strategy, planning, and enablement across the Wikimedia movement. They will closely collaborate with Communications department staff across marketing, insights, media strategy, public relations, and movement communications to contribute to integrated campaigns that advance awareness and understanding of Wikimedia work and free knowledge projects globally.

Guided by the Wikimedia mission and 2030 strategy, you will take the lead in future-proofing our brands by creating hardworking brand solutions for foundation teams, partners, and volunteers and creating inspiring brand platforms to help Wikipedia authentically show up in the culture.

You are responsible for:

Brand Strategy

You will work closely with the Senior Global Brand Manager to enact Wikimedia Movement brand strategies
You will own strategy workstreams and strategy-setting projects end-to-end leveraging expert inputs from senior leaders, peers, and insights from outside the department
You will be a strategic thinking partner to Wikimedia: Foundation teams, partners, and volunteers grappling with a brand question or wanting to support a product, program, or initiative with a brand guidance
You will design deceptively simple future-focussed strategies to answer complex questions posed by foundation teams, partners, and volunteers
You will draft inspiring briefs for our communications department staff to act on
You will partner with data teams across the foundation to unearth powerful insights to inform brand positioning, planning, architecture, and marketing
Brand Stewardship

You will co-develop, improve and manage tools for measuring brand health around the world
You will maintain a library of brand assets and materials and guidelines for foundation staff, volunteers, and partners around the world to use
You will educate volunteers, partners, and collaborators on the correct usage of brand materials
You will review and respond to requests that make use of the brand
You will work to ensure initiatives across the Foundation are brand-aligned
Skills and Experience:

Min 5 years experience shaping the narratives of global brands
You have deep knowledge of the markets you reside in or have worked extensively in
You are fluent in primary and secondary research practices as well as multiple strategy disciples (innovation, comms planning & digital, naming and brand architecture to name a few)
Professional proficiency in another language other than English is a plus
Qualities that are important to us:

You can connect the dots between disparate (socio-cultural) signals in the world and apply these to solve our toughest brand questions
You always question the brief but this doesn’t stop you from taking decisive action and delivering impactful work
You are an open, internally motivated, and tenacious team player who works with humility and action
About the Wikimedia Foundation
The Wikimedia Foundation is the nonprofit organization that operates Wikipedia and the other Wikimedia free knowledge projects. Our vision is a world in which every single human can freely share in the sum of all knowledge. We believe that everyone has the potential to contribute something to our shared knowledge and that everyone should be able to access that knowledge freely. We host Wikipedia and the Wikimedia projects, build software experiences for reading, contributing, and sharing Wikimedia content, support the volunteer communities and partners who make Wikimedia possible, and advocate for policies that enable Wikimedia and free knowledge to thrive.

The Wikimedia Foundation is a charitable, not-for-profit organization that relies on donations. We receive donations from millions of individuals around the world, with an average donation of about $15. We also receive donations through institutional grants and gifts. The Wikimedia Foundation is a United States 501(c)(3) tax-exempt organization with offices in San Francisco, California, USA.

As an equal opportunity employer, the Wikimedia Foundation values having a diverse workforce and continuously strives to maintain an inclusive and equitable workplace. We encourage people with a diverse range of backgrounds to apply. We do not discriminate against any person based upon their race, traits historically associated with race, religion, color, national origin, sex, pregnancy or related medical conditions, parental status, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or any other legally protected characteristics.

If you are a qualified applicant requiring assistance or accommodation to complete any step of the application process due to a disability, you may contact us at or (415) 839-6885.

U.S. Benefits & Perks*

Health Care Benefits Covered at 100%: We cover 100% of premiums for medical, dental, and vision plans for all full-time employees and eligible dependents
Wellness Reimbursement Program: Up to 1,800.00 USD per year for reimbursement for staff wellness expenses, such as gym fees, educational expenses, and more
Technology and Equipment Stipend: In addition to receiving a brand new laptop, monitor, & docking station, all new hires receive a 600.00 USD stipend to set up their space for working virtually
Professional Development Program: Up to 750.00 USD reimbursement per year to encourage continuous learning through attending conferences, courses, workshops, and the purchase of educational materials
401(k) Retirement Plan: Employer match of up to 4% of employee contributions dollar for dollar with no vesting period
Paid Time Off Generous paid time off policy of over 45 days, which includes: vacation days, at least one observed holiday a month, sick leave, and volunteer days
Flexible Schedules: Options available to balance your personal and remote-work life
Silent Fridays: No scheduled meetings so you can get caught up at the end of each week
New Parent Leave: Fully paid new parent leave for seven weeks plus an additional five weeks for pregnancy, and flexible options as you embark on your return to work
Fertility and Adoption Reimbursement Plan: Reimburses staff up to 5,000.00 USD in expenses per year, with a lifetime maximum of 10,000.00 USD
Assistance for those unexpected life events: Long and short term disability, life insurance, and an employee assistance program
Pre-tax Savings Plans: Generously funded health savings accounts (HSAs), pre-tax contribution options for health care, child care & elder care, public transportation, and parking expenses
*Please note that for remote roles located outside of the U.S., we defer to our PEO to ensure alignment with local labor laws.